E-mail viewing on mobile devices

E-mail viewing on mobile devices By Kélyn Donough E-mail viewing on mobile devices are a big element to consider. Reports have shown that half of e-mails being opened these days are opened using mobile devices, the problem is that marketers are not modifying e-mails for mobile use. This then misses a huge opportunity to lure in more customers. Image size needs to be reduced, as well as call to action buttons or links that can be clicked on with a finger or thumb ... Read more

Creating a great user experience on your mobile website

Creating a great user experience on your mobile website By Kélyn Donough Businesses need to keep in mind that having a website does not necessarily mean users with smart phones can navigate as easily as they can on the desktop. Large images, tiny links and buttons won’t work well with the mobile web. Large images will take long to load on mobiles and tiny links on touch screens can’t be clicked on with a thumb or finger. The last thing you want is ... Read more

FAQ’s: Database keeps going offline when I logout of Maximizer.

FAQ’s: Database keeps going offline when I logout of Maximizer. By Julie Rodney Problem: When I logout of Maximizer and leave it for a while then try login the next day, I cannot login at all. I look in SQL Management studio and my database has gone offline, how do I fix this? Solution: 1. Login to SQL Management Studio 2. Select your database name 3. Right click on the database and click properties 4. Click on Options in the left hand pane 5. Set the Auto close option to ... Read more

CRM for the recruitment industry

CRM for the recruitment industry By Nicole Whitehorn Maximizer CRM is a comprehensive system that will enable you to manage your clients and candidates in a central database throughout the recruitment process. It will allow you to streamline and automate your various candidate vetting and placement processes, resulting in his becoming a less time consuming task. You can store CVs, key documentation and job specifications by using the documents tab or alternatively, the company library in Maximizer CRM. You can also track communication with ... Read more

“Change is inevitable. Change is constant”

“Change is inevitable. Change is constant” By Mark Annett Benjamin Disraeli once said ‘Change is inevitable. Change is constant’.  You can’t escape change and resisting the inevitable generally leads to disaster. In this instance I am referring to cloud-based computing which has become pervasive as a technology and business tool. In particular cloud-based CRM which encompasses the all-important sales, marketing and service functions in your organisation, allowing your staff to be in touch 24/7 from any location. Cloud computing drastically altered the business ... Read more

Can you grow your organic traffic without generating content?

Can you grow your organic traffic without generating content? By Kélyn Donough It has been said that websites that have more content generate more views and rank higher in the search engines. This is due to them having many keywords and , more keywords means higher rankings. Other websites, on the other hand, are ranked in first position but when looking at their word count they might only have a maximum of 100 words on a page. How do they do it? They choose ... Read more

What to do when the database goes offline when logging out of Maximizer.

What to do when the database goes offline when logging out of Maximizer. By Julie Rodney   Problem: When I logout of Maximizer and leave it for a while, then try login the next day, I cannot login at all. I look in SQL Management studio and my database has gone offline. How do I fix this?   Solution: Login to SQL Management Studio Select your database name Right click on the database and click properties Click on Options in the left hand pane Set the ... Read more

How do I create a web form for Maximizer?

FAQ: How do I create a web form for Maximizer? By Graeme Niss Creating a Web-to-Lead Form To complete this procedure, you must have the import privilege set to Allow and the required permissions for inserting and updating Address Book entries and User-Defined fields. 1. In the left navigation pane, move your mouse over Administration, and select “Web-to-Lead Forms” from the pop-up window. The Web-to-Lead Forms dialog box will open. 2. Select “Create a new form”, and click “Next”. The Web-to-Lead Forms Properties dialogue box will ... Read more

Introducing the Lite CRM version you have been waiting for…

Introducing the Lite CRM version you have been waiting for… By Nicole Whitehorn We are thrilled to announce the arrival of the Lite CRM version of our hosted solution, MaxCloud. MaxCloud Lite consists of the Address Book, Calendar/Hotlist and Opportunities modules: perfect for managing your contacts, tracking your customer interaction and managing your sales pipeline. As you are no doubt aware, the Entrepreneur edition of Maximizer was discontinued, but the good news is that MaxCloud Lite is the next best thing, perhaps even better. Here’s ... Read more

Email marketing is bigger than you think

Email marketing is bigger than you think By Kélyn Donough Email marketing is seen as a big driving channel in order to sell things online. Many may not agree but studies beg to differ, showing that 66% of consumers make purchases through an effective email marketing message. This statistic was proven to be more than that of purchases made through direct mail, social, telephone or mobile marketing. There are 7 ways to generate more leads using email marketing: 1. Get to know your target audience Many ... Read more
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