FAQ: Syncing Maximizer with Outlook

FAQ: Syncing Maximizer with Outlook By Julie Rodney   Q: When I go into Maximizer – tools – Synchronize with Outlook, why is it greyed out? A: To enable the feature synchronize with outlook in Tools – Maximizer, please do the following: Go to Setup Preferences Outlook synchronization tab Make sure your profile is selected – default is outlook Click synchronize appointment tick boxes Go back to Tools – Synchronize with outlook and synchronize your appointments     Read more

How to keep visitors on your website Part 3 of 6- Make your webpage more pleasing on the eye

How to keep visitors on your website Part 3 of 6- Make your webpage more pleasing on the eye By Karmen Van Der Westhuizen Readability is one of the most important factors in keeping visitors interested and on your website. If you have ever been on a website with dense unbroken pieces of text you would know this first hand. Follow these simple points to make your text more user friendly: Change the dense text into paragraphs of between two to five sentences. Make ... Read more

Bad or Insufficient Data Is Undermining Your Customer Loyalty Program

Bad or Insufficient Data Is Undermining Your Customer Loyalty Program By Kélyn Donough   As marketers, it is our job to make sure consumers know about our products, as well as helping them find solutions that will fit in with their lifestyle. It is simple to say but to do so can be very challenging. Consumers now have the opportunity to interact with an organisation across multiple channels. This is how consumers will compare prices of the products you offer and your service to ... Read more

The mobile web and your business

The mobile web and your business By Kélyn Donough There is no doubt that the mobile web has grown at a substantial rate. It is estimated that there are 6 billion mobile phones around the world, of which 75% are in developing countries. This has led to an increase in web searches on mobile and has changed the way organisations do marketing. With the use of smart phones, consumers are able to access information on the web whenever and where ever they are. Due ... Read more

We can’t escape statistics

We can’t escape statistics By Mark Annett Typically, most high schools, colleges or universities slip in a statisics course or two, mainly to irritate the students who collectively dislike statistics – apparently as much as 85 out of 100 students report that they do. The truth is of course that we can’t escape statistics. A typical statistician would argue that we are in fact a collection of statistics - and they would be right, 99% of the time. Businesses run on statistics, especially ... Read more

How to keep visitors on your website Part 2 of 6

How to keep visitors on your website Part 2 of 6 Use multimedia By Karmen Van Der Westhuizen A multimedia file, which might be in the form of a video or a podcast, tends to hold the viewer’s attention for longer than a paragraph. A visitor would rather watch a 3 minute video or listen to an audio file about the same thing, than to sit down and read an article of say 2000 words. Try and experiment with the different forms of multimedia. This ... Read more

How to keep visitors on your website – Part 1 of 6

How to keep visitors on your website - Part 1 of 6 By Karmen Van Der Westhuizen After all the blood, sweat and tears your website is finally complete. Now how do you keep people on your website? High bounce rates, i.e. the percentage of people who do not go further than one page on your website, is a big problem for small companies. There are a few factors that could be driving your visitors away. To find out if your website does need help, ... Read more

The four pillars of online marketing success

The four pillars of online marketing success By Kélyn Donough There are 4 pillars that every online marketer should know about. This will help build and market a business. It consists of the following: Pillar 1: Relationships Create strong relationships with an audience and rather than spending all your time trying to get new customers, create value for your existing customers. By also creating an environment in which your existing customers want to stay in they will become loyal enough to spread word of mouth ... Read more

The no-no’s of sales follow-ups

The no-no’s of sales follow-ups By Nicole Whitehorn As sales people, we all do it. We send follow up emails with phrases like “touching base” and “just checking in”. The reality is that when prospects receive emails like this, they not only delete them immediately, but chances are they probably start thinking of you as just another pesky salesperson. In order to keep the sales momentum alive, you need to rethink your entire call-back strategy and aim to provide value with every interaction. When sending ... Read more

New, improved mobile security for businesses

New, improved mobile security for businesses By Anthony Cowie Mobility is here to stay and is the new way of life. As the number of mobile devices increases, so does mobile malware. 2014 saw a huge 75% increase in mobile malware and Android is known to be the primary target for cybercrime. Current statistics show that 15 million mobile devices are infected with malware, the majority of these having the Android operating system. The main reason for the increase of attacks on mobile platforms ... Read more
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