Writing Product Descriptions That Sell

Writing Product Descriptions that Sell One very important skill for online business owners to master is the art of writing enticing product descriptions. Product descriptions shouldn’t simply describe the physical dimensions of your product. Product descriptions need to actually SELL your product. The product description should not only cast your products in the best light, they should also create a need to get the consumer clicking on your website to purchase the product or service. Do not get lazy when writing your ... Read more

How to write effective e-mails

How to write effective e-mails In our fast-paced digital world, most professionals rely on the speed and convenience of e-mails. E-mail has become an integral part of everyday business. From one-on-one communication to a widely broadcasted mass message, e-mail is now the main tool we use for daily communication. But just because it is fast, does not mean you should allow it to be sloppy. The structure of your e-mail is crucial in capturing the recipient’s attention. Here are a few tips ... Read more

The Dangers of Social Media Scams

The Dangers of Social Media Scams Scammers will use many different techniques to try to lure you into falling for their traps.   Impersonating victims or family members of a tragic event, selling souvenirs or memorabilia while claiming the proceeds go to charity, or posting photos and videos of the fake event are just a few ways that they target their victims. The motives are always the same: scammers try to exploit these stories for any kind of financial gain possible. You may ... Read more

Common mistakes to avoid when using email marketing

Common mistakes to avoid when using email marketing Email marketing is a great way to engage with existing clients and prospective customers.                           It provides a direct line of communication to share your business’ interests, products or services. However, many companies go about this incorrectly. Here are a few tips on what to look out for.   Don’t forget the mobile Your subscribers may well love your emails, but it might only ... Read more