Writing Product Descriptions that Sell
One very important skill for online business owners to master is the art of writing enticing product descriptions. Product descriptions shouldn’t simply describe the physical dimensions of your product. Product descriptions need to actually SELL your product. The product description should not only cast your products in the best light, they should also create a need to get the consumer clicking on your website to purchase the product or service. Do not get lazy when writing your ...
How to write effective e-mails
In our fast-paced digital world, most professionals rely on the speed and convenience of e-mails. E-mail has become an integral part of everyday business. From one-on-one communication to a widely broadcasted mass message, e-mail is now the main tool we use for daily communication. But just because it is fast, does not mean you should allow it to be sloppy. The structure of your e-mail is crucial in capturing the recipient’s attention. Here are a few tips ...
Common mistakes to avoid when using email marketing
Email marketing is a great way to engage with existing clients and prospective customers. It provides a direct line of communication to share your business’ interests, products or services. However, many companies go about this incorrectly. Here are a few tips on what to look out for.
Don’t forget the mobile
Your subscribers may well love your emails, but it might only ...