3 Secrets of social media marketing everyone overlooks

Business owners need to recognise the difference between personal social media use and professional use. Social media platforms like Facebook, appeal to large audiences. It’s easy to manage the image you portray to one person, but the overall brand image exposed to more than one person per day can get a bit hectic. The dramatic difference between the two approaches catches many business owners off-guard. Here are 3 tips to help deal with this venture.   Refine who you’re targeting Your posts should ... Read more

How Does a Person’s Resilience Affect Their Sales Results?

All of us get knocked down, but it's resilience that really matters. All of us do well when things are going well, but the thing that distinguishes athletes is the ability to do well in times of great stress, urgency and pressure." - Roger Staubach Example: John loses a major deal he's been working on for months. He goes into a tailspin for a full week thinking about the lost commission and wasted effort. Errol also loses a major deal, but shrugs ... Read more

Video Marketing is a must for business in 2018

Video consumption continues to rise online. Businesses that are able to utilise this method will be one-step-ahead from the rest. All of the developments around video marketing predict an era where digital videos will be more imperative for the success of business owners. Consumers’ general preference for video forced many companies to adjust their content strategies to include video content. People watch video content more frequently than what the average person will view non-visual, text-based blog articles.  Nearly all of mobile users ... Read more

How motivated is your sales team right now?

Every sales team has a "vibe" which I find pretty easy to pick up when I meet a team for the first time. Energy creates energy, positivity rubs off on others - as does negativity. Being motivated doesn't just affect an individual's sales performance, it can affect the performance of the entire team. At your sales meeting, ask everyone to rate the team's motivation level from 1-5 with 5 being highly-motivated and 1 being seriously demotivated. Depending on the answer, discuss what ... Read more

Prepare Your Business For CRM Adoption

CRM systems help to improve customer service, maintaining accurate records, augmenting sales forecasts and taking your marketing to a new level. But, there is that uncertainty when predetermining the process that lies ahead. The success of any CRM project is dependent on user acceptance; here are four ways to prepare your business for CRM adoption. Announce it and ask questions You want your staff to be aware that your managers and senior personnel are completely on board with using new program. You can ... Read more

Retargeting to increase your sales and conversion rates 

Retargeting is a form of online advertising that can help keep your business relevant to consumers who have visited your website. The sole purpose of your website should be to convert visitors in paying customers. If your website only converts 10 out of 100 site visitors into paying customers, retargeting helps your business reach the 90 out of 100 site visitors after they leave your website. Retargeting focuses your advertising budget directly to those you want to target. You want the previously ... Read more