Selling it like it is

Selling it like it is  "Are You Trying To Sell Me Something?" For a culture that spends so much time and money buying things, you'd think we'd be more excited when someone tries to sell us something. But we're not. The semantics are important here. What we really mean is, "are you trying to selfishly persuade me to buy something that will benefit you more than it benefits me?" We're goal-directed, risk-averse and self-focused. We don't care about the salesperson's commission, of course. We care about ... Read more

3 Ways to keep clients happy with your business

3 Ways to keep clients happy with your business  Customers generally focus on their needs. As a business owner, it’s imperative to maintain the client’s satisfaction with the product or service you offer. Nurturing relationships with your customers is a crucial part of expanding your brand. It is now easier than ever for customers to complain or shame businesses they have had bad experiences with. Social media platforms could make or break your business with the referrals and comments people may post. ... Read more

Lagom – Create a more balanced working environment

Lagom - Create a more balanced working environment    All businesses strive to attain a balanced system of operations in order for productivity to run smoothly. Lagom is just that, a state of being sufficiently balanced, but that doe not necessarily mean that everything is equal. Instead, lagom refers to having just the right amount of something for any given situation.   As expected, lagom takes practice. Companies need to be open to the process of “trial and error” before reaching a state of lagom. ... Read more