How important is Google ranking for business?

How important is Google ranking for business?   What is more important for your business: A shiny trophy for being number one on Google or an influx of new clients who want to purchase what your brand has to offer?  It is well known that the number one position for a specific keyword gets 33% of the traffic on Google. With the battle between businesses’ for keywords being as difficult as it is, the focus on Google ranking needs to change from “How ... Read more

How Clear is the Communication at Your Company?

How Clear is the Communication at Your Company? by Suzanne Burgess   For good or ill, your conversation is your advertisement. Every time you open your mouth, you let people look into your mind. Do they see it well-clothed, neat and business-like?" - Bruce Barton Does management effectively communicate changes and instructions to every member of the team or is there a problem? Is there an effective feedback mechanism between salespeople "at the coalface' with clients and the rest of the company? Clearly articulating ... Read more

How to write effective e-mails

How to write effective e-mails In our fast-paced digital world, most professionals rely on the speed and convenience of e-mails. E-mail has become an integral part of everyday business. From one-on-one communication to a widely broadcasted mass message, e-mail is now the main tool we use for daily communication. But just because it is fast, does not mean you should allow it to be sloppy. The structure of your e-mail is crucial in capturing the recipient’s attention. Here are a few tips ... Read more

3 Ways to increase activity on your Facebook business page

3 Ways to increase activity on your Facebook business page     Creating a company Facebook profile goes hand-in-hand with creating a website for your business. Having an online presence is important when wanting potential customers to access your company’s products or services. Social media is not always the easiest approach when engaging with potential or existing customers. Maintaining a good relationship with your audience via Facebook can be accomplished with these easy methods:   Pose questions to your audience Not only are questions great for ... Read more