3 Steps to clean up your CRM data

Data quality is essential in any CRM system. Without high-quality data, it is difficult to understand or stay in contact with your customers in a professional and efficient manner. Refining the data you use in your CRM system will help in gathering key information about current and potential customers. This information is why the correct data in your database should be maintained. It directly influences how you market your brand’s products or services and inevitably encourages customer loyalty that can last ... Read more

Call-to-action – Annoying or Inviting?

All online marketers yearn to accomplish the art of developing the perfect call-to-action (CTA). The intention is to aid website visitors with engaging with your organisation via your website. The best way to get the activity you want to see is simply to ask what you want from the prospect. Knowing the difference between a clear CTA and turning audiences off with an outright instruction is the difficult part.   Contrary to popular belief, audiences don’t necessarily want to feel compelled to act ... Read more

Protect your CRM data from hackers

CRM systems have become one of the pivotal aspects of how a company implements its processes. They are more than just organisational tools. They also serve as an aid for maintaining good relationships with customers, as well as finding prospective clients, collectively generating revenue for a business.  Considering the fortress of information that the average CRM systems have become, it is potentially a perfect target for hackers to exploit. If the CRM data that your company hosts gets into the wrong hands, ... Read more

“Self-confidence is the Memory of Success”

By Suzanne Burgess   The most confident sales-people are those who give themselves credit for their accomplishments - including all those "little victories" throughout the day. Get that loud committee in your head to start acknowledging all of your wins and positive sales accomplishments. Boost yourself daily. Pat yourself on the back for each forward advance you've made towards your sales target for the day, the week and the month. Self confidence is a baseline requirement for a successful salesperson. Confident salespeople look for new business. ... Read more

3 ways quality trumps quantity in business

  Focusing on quality should be a priority for any business and includes everything from the design of the website to the latest product you have to offer. The quality vs. quantity debate can be relevant to every aspect of your business. You should aim to optimise your sales processes, marketing efforts, employee happiness, customer satisfaction and every other facet of your business. With these 3 approaches to running your business, you’ll focus on doing better instead of just getting more.   1. Higher quality leads The quality ... Read more