Does Your Sales Team Have A Sense of Urgency?

By Suzanne Burgess   Moving a sale along is all about creating a sense of urgency. This doesn't bode well for those who have a fairly laid back approach to selling. Creating a sense of urgency is closely affiliated to correctly understanding the client's needs. If you haven't articulated the value of what it is you are selling, then the potential client won't understand the potential loss that they incur by postponing their buying decision.  The caveat is though, that although shortening your ... Read more

Top 3 Cloud CRM Myths Uncovered

Companies wanting to increase their profit margins turn to cloud adoption as a strategic move by to reduce company costs, alleviating risk and to gain the ability of a computing process to be used or produced in a range of capabilities. While extremely valuable, cloud computing also represents one of the most misunderstood innovations in current IT and business strategies. People’s views on cloud infrastructure and services show myths about cloud safety, implementation and costs, despite sustained efforts to combat them. ... Read more

How to write effective e-mails

In our fast-paced digital world, most professionals rely on the speed and convenience of e-mails. E-mail has become an integral part of everyday business. From one-on-one communication to a widely broadcasted mass message, e-mail is now the main tool we use for daily communication. But just because it is fast, does not mean you should allow it to be sloppy. The structure of your e-mail is crucial in capturing the recipient’s attention. Here are a few tips to help you master ... Read more

The Benefit of Sales Focus ain’t no Hocus Pocus

                    By Suzanne Burgess   In sales, if you can't focus, your thoughts and actions are scattered all over the place, as are your sales efforts. Professional salespeople are focused. They are planners. They prioritise. If you find that you suffer from a lack of focus, then change the way you approach your daily tasks - get back to basics and master the skill of planning and prioritising. If you don't have a documented sales pipeline, that's the first problem that needs to be ... Read more