Does your Company’s Sales Strategy Allow for Collaboration?

  By Suzanne Burgess Many entrepreneurs collaborate with other non-competing companies to generate sales and add value to their clients. When values align and mutual trust and respect exists, it sets the stage for extremely successful joint ventures and long-term relationships. This formula will work for salespeople. Discuss whether your sales environment supports creative collaboration and if you are all truly reaping the benefits of JV possibilities that are out there. Are you missing out because you are closing the door on potential partners? "Effective ... Read more

4 Tips for effectively re-launching your website

  There comes a time when a business needs to revamp and re-launch their website. Keeping up with all the advances that influence your business contributes positively to your overall brand image. An outdated website sends the wrong impression to prospects when visiting your website. No consumer would spend money on a brand that is not current. Re-launching your website might seem overwhelming. Fortunately, here are some helpful tips to follow that will make your re-launch go smoothly:   Create a standard Before launching ... Read more

4 Ways to update your Mid-Year marketing plan

  As the mid-year checkpoint approaches, it is now the best time to analyse and review your marketing plan’s overall performance.   Taking a look back at your marketing plan for the year is the first important step in making the remainder of the year a success. It is crucial to analyse the strategies that have worked really well and those that have not, in order to identify the minor or major changes that need to be made through the year. Take your ... Read more

What Do You Know About Lead Nurturing?

  By Suzanne Burgess How does a lead, perhaps someone's name scribbled on a piece of paper by a friend, somehow turn into a major deal? The answer is obvious - by nurturing the development of that lead carefully through the necessary sales process stages, over time it will most likely metamorphose into something worthwhile. Providing you apply the right process of course. Your CRM system will assist you track how well your process is aligned to what you do on a daily ... Read more