Customers generally focus on their needs. As a business owner, it’s imperative to maintain the client’s satisfaction with the product or service you offer. Nurturing relationships with your customers is a crucial part of expanding your brand. It is now easier than ever for customers to complain or shame businesses they have had bad experiences with. Social media platforms could make or break your business with the referrals and comments people may post. Creating a customer-focused culture of this nature is a business opportunity that should not be overlooked. Here are 3 ways to do so:
- Genuine interaction
A customer who gets their issue resolved promptly is highly likely to share their experience with others. When interacting with customers, putting a friendly face to the business name helps the customer feel more comfortable with your brand. Addressing your customers by name, sharing your name and following up on where you last left off is the perfect approach in creating a genuine communication channel between your business and your customer.
- Listen to customer feedback
When listening to your customers, take into account what changes your business should be making to accommodate these hurdles. Surveys, focus groups and social media platforms are all practical methods to use when finding out what your customers have grievances with.
- Be true to your word
Following through on what has been established in any given situation helps show the transparency of your business, while helping to build a sense of trust with your customers. Customer loyalty is something all businesses hope to attain with their clientele and this is a great way to implement that. Consistency goes a long way.
A customer who loves your brand benefits your company in many ways. Positive word-of-mouth and referrals are the way forward and all businesses should adapt to a customer-focussed culture.