5 Useful Tips for marketing yourself and your team at a networking event

5 Useful Tips for marketing yourself and your team at a networking event Networking events present a variety of opportunities for individuals and organisations as a whole. Here are some useful tips to get the most out of networking events. #1 - Hashtags Use twitter to get your event hashtags out there.  While at the event, the hashtag provides a platform for you to interact with people who share your interests online.  Prior to an event, many of the people who plan on attending ... Read more

Why having an Organisational culture is important to your business

Why having an organisational culture is important to your business Organisational culture is the shared beliefs, norms and values ​​within an organization. It is the basis for developing strategy in a company. For a strategy within a business to be developed and implemented successfully, it must fully align with the organizational culture. Therefore, initiatives and goals must be based on the organisational culture of your company to support and establish the core values of your business. Here are three advantages as to why ... Read more

Do Optimistic Salespeople Outsell Pessimists?

Do Optimistic Salespeople Outsell Pessimists? The environment in which we sell most definitely affects our sales performance - I'm not referring to whether or not our offices have heaters, I'm referring to what the R40k-a-day experts call "the corporate culture". In very simple terms - the happier we are at work, the more we sell. Dr Kobus Neethling, one of South Africa's esteemed training gurus, refers to "above the line" and "below the line" thinking and how the negativity of others affects us.  ... Read more

How to sell ice to an Eskimo

How to sell ice to an Eskimo   As a sales representative, your ultimate goal is to sell as much as possible and not allow the big fish to escape or choose another pond. A good selling strategy is imperative in being a successful  sales person. Having an inspiration for intelligent work is as important. Paying attention to the following three aspects of selling can go a long way in helping you be a great salesperson. Know your customer Research everything there is ... Read more

3 Common CRM mistakes and how to avoid them 

3 Common CRM mistakes and how to avoid them  While CRM systems have been around for a long time now, choosing the right CRM platform, as well as implementing it, can still be tricky. Choosing the wrong system or making a mistake in how you implement it could leave you worse off than when you started. To help managers increase their odds of success, here are some of the most common CRM mistakes and solutions to how these mistakes can be avoided. Not thinking about ... Read more

7 Steps to Enhance Your CRM Performance

7 Steps to Enhance Your CRM Performance A successful Customer Relationship Management initiative is about more than just the technology. Your CRM initiative touches people, both employees and customers, and changes the way they interact. A clear plan on how to optimize your entire CRM process is what will be explored below. Successful Organizations Drive: 1. Processes Determine the impact of current processes and identify new ones that will support the continued growth and goals of your business. With an introduction of new technology or ... Read more

3 Common Myths That Could Be Hurting Your Business

3 Common Myths That Could Be Hurting Your Business In reality, certain social media platforms do work better in specific industrial sectors. Facebook is suited to some companies, while LinkedIn is more beneficial to others. Social media certainly is a necessity; it just comes down to which platform is best. Paying attention to the following three digital marketing myths could well help your business. Myth 1: Any blog content is good content. Far too many business owners have fallen victim to the idea that ... Read more

Effective Tips for Maintaining Good Client Relationships

Effective Tips for Maintaining Good Client Relationships It’s no secret that client relationships can be challenging to maintain. It is also easy to get frustrated trying to figure out how to keep your customers happy. You might even wonder how these relationships are so crucial to your business. The answer is simple: happy customers will spread the word and grow your business in ways that no amount of spend on marketing can match. Nowadays online businesses are able to maintain longstanding relationships ... Read more

Writing Product Descriptions That Sell

Writing Product Descriptions that Sell One very important skill for online business owners to master is the art of writing enticing product descriptions. Product descriptions shouldn’t simply describe the physical dimensions of your product. Product descriptions need to actually SELL your product. The product description should not only cast your products in the best light, they should also create a need to get the consumer clicking on your website to purchase the product or service. Do not get lazy when writing your ... Read more

How to write effective e-mails

How to write effective e-mails In our fast-paced digital world, most professionals rely on the speed and convenience of e-mails. E-mail has become an integral part of everyday business. From one-on-one communication to a widely broadcasted mass message, e-mail is now the main tool we use for daily communication. But just because it is fast, does not mean you should allow it to be sloppy. The structure of your e-mail is crucial in capturing the recipient’s attention. Here are a few tips ... Read more
Next Page »