Selling it like it is
"Are You Trying To Sell Me Something?"
For a culture that spends so much time and money buying things, you'd think we'd be more excited when someone tries to sell us something.
But we're not.
The semantics are important here. What we really mean is, "are you trying to selfishly persuade me to buy something that will benefit you more than it benefits me?"
We're goal-directed, risk-averse and self-focused. We don't care about the salesperson's commission, of course. We care about ...
3 Ways to keep clients happy with your business
Customers generally focus on their needs. As a business owner, it’s imperative to maintain the client’s satisfaction with the product or service you offer. Nurturing relationships with your customers is a crucial part of expanding your brand. It is now easier than ever for customers to complain or shame businesses they have had bad experiences with. Social media platforms could make or break your business with the referrals and comments people may post. ...
Lagom - Create a more balanced working environment
All businesses strive to attain a balanced system of operations in order for productivity to run smoothly. Lagom is just that, a state of being sufficiently balanced, but that doe not necessarily mean that everything is equal. Instead, lagom refers to having just the right amount of something for any given situation.
As expected, lagom takes practice. Companies need to be open to the process of “trial and error” before reaching a state of lagom. ...
3 Secrets of social media marketing everyone overlooks
Business owners need to recognise the difference between personal social media use and professional use. Social media platforms like Facebook, appeal to large audiences. It’s easy to manage the image you portray to one person, but the overall brand image exposed to more than one person per day can get a bit hectic. The dramatic difference between the two approaches catches many business owners off-guard. Here are 3 tips to help deal with this ...
How Does a Person's Resilience Affect Their Sales Results?
All of us get knocked down, but it's resilience that really matters. All of us do well when things are going well, but the thing that distinguishes athletes is the ability to do well in times of great stress, urgency and pressure." - Roger Staubach
Example: John loses a major deal he's been working on for months. He goes into a tailspin for a full week thinking about the lost commission and wasted effort. ...
Video Marketing is a must for business in 2018
Video consumption continues to rise online. Businesses that are able to utilise this method will be one-step-ahead from the rest. All of the developments around video marketing predict an era where digital videos will be more imperative for the success of business owners. Consumers’ general preference for video forced many companies to adjust their content strategies to include video content.
People watch video content more frequently than what the average person will view non-visual, ...
Protect your CRM data from hackers
CRM systems have become one of the pivotal aspects of how a company implements its processes. They are more than just organisational tools. They also serve as an aid for maintaining good relationships with customers, as well as finding prospective clients, collectively generating revenue for a business. Considering the fortress of information that the average CRM systems have become, it is potentially a perfect target for hackers to exploit.
If the CRM data that your company hosts ...
How motivated is your sales team right now?
Every sales team has a "vibe" which I find pretty easy to pick up when I meet a team for the first time. Energy creates energy, positivity rubs off on others - as does negativity. Being motivated doesn't just affect an individual's sales performance, it can affect the performance of the entire team.
At your sales meeting, ask everyone to rate the team's motivation level from 1-5 with 5 being highly-motivated and 1 being seriously ...
Prepare Your Business For CRM Adoption
CRM systems help to improve customer service, maintaining accurate records, augmenting sales forecasts and taking your marketing to a new level. But, there is that uncertainty when predetermining the process that lies ahead. The success of any CRM project is dependent on user acceptance; here are four ways to prepare your business for CRM adoption.
Announce it and ask questions
You want your staff to be aware that your managers and senior personnel are completely on board with ...
Retargeting to increase your sales and conversion rates
Retargeting is a form of online advertising that can help keep your business relevant to consumers who have visited your website. The sole purpose of your website should be to convert visitors in paying customers. If your website only converts 10 out of 100 site visitors into paying customers, retargeting helps your business reach the 90 out of 100 site visitors after they leave your website.
Retargeting focuses your advertising budget directly to those you ...