Tracking The Sales Team’s Appointments – A “Leading” Sales Indicator That Needs to be Monitored

As a sales manager or business owner, one of the key “leading” sales indicators to keep track of is your sales team’s daily face-to-face appointments with prospects and customers.   [Note:  “Leading” sales indicators are mostly activity-related. “Lagging” sales indicators are mostly revenue-related. By monitoring leading indicators you’re in a far better position to predict future sales revenues because you can keep an eye on whether or not there’s enough happening weeks, if not months before you need to hit those sales targets].   Maximizer ... Read more

SEO for Modernised Digital Marketing

Digital marketing is a field that constantly evolves and at a rapid rate. With the progression of technology, businesses now have more ways to engage with their customers and even potential clients. The purpose of an effective digital marketing strategy is to manage, deliver and optimise a customer’s overall experience with your brand. So where exactly does search engine optimisation (SEO) fit into your brand’s end-goal?   Search engine optimisation (SEO) is the practice of increasing the quantity and quality of traffic to ... Read more

End of your Financial Year? Use Maximizer to Gain Serious Insights into Your Sales Stats

  For many companies, the 28th of February is the last day of their current financial year. It’s also the day that Sales Managers and Max Administrators need to do some basic housekeeping. This housekeeping relates specifically to their annual pipeline as their sales year wraps up. Analysing annual sales, marketing lead-generation, database, customer service and pipeline statistics is a vital management function indeed.   Let’s just focus on the pipeline for now: Accuracy is key. Of course, the idea is that you should ... Read more

How important is Google ranking for business?

What is more important for your business: A shiny trophy for being number one on Google or an influx of new clients who want to purchase what your brand has to offer?  It is well known that the number one position for a specific keyword gets 33% of the traffic on Google. With the battle between businesses’ for keywords being as difficult as it is, the focus on Google ranking needs to change from “How do I become number 1” to ... Read more

How Clear is the Communication at Your Company?

For good or ill, your conversation is your advertisement. Every time you open your mouth, you let people look into your mind. Do they see it well-clothed, neat and business-like?" - Bruce Barton Does management effectively communicate changes and instructions to every member of the team or is there a problem? Is there an effective feedback mechanism between salespeople "at the coalface' with clients and the rest of the company? Clearly articulating ideas and instructions are essential attributes of a salesperson. The ... Read more

How to write effective e-mails

In our fast-paced digital world, most professionals rely on the speed and convenience of e-mails. E-mail has become an integral part of everyday business. From one-on-one communication to a widely broadcasted mass message, e-mail is now the main tool we use for daily communication. But just because it is fast, does not mean you should allow it to be sloppy. The structure of your e-mail is crucial in capturing the recipient’s attention. Here are a few tips to help you master ... Read more

3 Ways to increase activity on your Facebook business page

Creating a company Facebook profile goes hand-in-hand with creating a website for your business. Having an online presence is important when wanting potential customers to access your company’s products or services. Social media is not always the easiest approach when engaging with potential or existing customers. Maintaining a good relationship with your audience via Facebook can be accomplished with these easy methods:   Pose questions to your audience Not only are questions great for branding as they promote your business as one that’s ... Read more

As a Sales Team, Do You All Have Fun?

Having fun at work is vital in today's stressed and fast-paced business world. We all know that laughing and smiling releases positive endorphins i.e. "happy chemicals" into the bloodstream, so it makes sense to laugh, smile and really enjoy what we do.   Today, if you feel your team's happiness factor is a bit on the low side or if your sales meetings are getting gloomier and doomier by the week, then brainstorm what you can do to get your ' team mojo' ... Read more

4 Reasons why Live Chat is good for business

Things have changed when it comes to live chat. What was compared to telephone and email as “optional” has now become a must-have for your business website. A new breed of potential customers is forcing companies to adapt and digitally transform their business in order to meet their growing expectations. There are several ways to do this, but the easiest way is to simply listen to what your customers want.  And what they want is live chat. 1. By allowing your customers to speak with you in ... Read more

How data analytics is used to understand your customer better

Every organisation aims to get closer to their customers and place them at the heart of their business. After all, it’s the end customer that is essential to the way an organisation is run. In today’s world of big data and the varied channel interactions, it has never been more important to understand your customers completely. Data analytics (DA) is the process of examining data sets in order to draw conclusions about the information they contain, increasingly with the aid of specialised systems and ... Read more
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