How to write effective e-mails

In our fast-paced digital world, most professionals rely on the speed and convenience of e-mails. E-mail has become an integral part of everyday business. From one-on-one communication to a widely broadcasted mass message, e-mail is now the main tool we use for daily communication. But just because it is fast, does not mean you should allow it to be sloppy. The structure of your e-mail is crucial in capturing the recipient’s attention. Here are a few tips to help you master ... Read more

The Benefit of Sales Focus ain’t no Hocus Pocus

                    By Suzanne Burgess   In sales, if you can't focus, your thoughts and actions are scattered all over the place, as are your sales efforts. Professional salespeople are focused. They are planners. They prioritise. If you find that you suffer from a lack of focus, then change the way you approach your daily tasks - get back to basics and master the skill of planning and prioritising. If you don't have a documented sales pipeline, that's the first problem that needs to be ... Read more

3 Steps to clean up your CRM data

Data quality is essential in any CRM system. Without high-quality data, it is difficult to understand or stay in contact with your customers in a professional and efficient manner. Refining the data you use in your CRM system will help in gathering key information about current and potential customers. This information is why the correct data in your database should be maintained. It directly influences how you market your brand’s products or services and inevitably encourages customer loyalty that can last ... Read more

Calls-to-action – Annoying or Inviting?

All online marketers yearn to accomplish the art of developing the perfect call-to-action (CTA). The intention is to aid website visitors with engaging with your organisation via your website. The best way to get the activity you want to see is simply to ask what you want from the prospect. Knowing the difference between a clear CTA and turning audiences off with an outright instruction is the difficult part.   Contrary to popular belief, audiences don’t necessarily want to feel compelled to act ... Read more

Protect your CRM data from hackers

CRM systems have become one of the pivotal aspects of how a company implements its processes. They are more than just organisational tools. They also serve as an aid for maintaining good relationships with customers, as well as finding prospective clients, collectively generating revenue for a business.  Considering the fortress of information that the average CRM systems have become, it is potentially a perfect target for hackers to exploit. If the CRM data that your company hosts gets into the wrong hands, ... Read more

“Self-confidence is the Memory of Success”

By Suzanne Burgess   The most confident sales-people are those who give themselves credit for their accomplishments - including all those "little victories" throughout the day. Get that loud committee in your head to start acknowledging all of your wins and positive sales accomplishments. Boost yourself daily. Pat yourself on the back for each forward advance you've made towards your sales target for the day, the week and the month. Self confidence is a baseline requirement for a successful salesperson. Confident salespeople look for new business. ... Read more

3 ways quality trumps quantity in business

  Focusing on quality should be a priority for any business and includes everything from the design of the website to the latest product you have to offer. The quality vs. quantity debate can be relevant to every aspect of your business. You should aim to optimise your sales processes, marketing efforts, employee happiness, customer satisfaction and every other facet of your business. With these 3 approaches to running your business, you’ll focus on doing better instead of just getting more.   1. Higher quality leads The quality ... Read more

Does your Sales Team know how to discuss value?

By Suzanne Burgess   Price is what you pay - Value is what you get. -- Warren Buffett There is no such thing as absolute value in this world. You can only estimate what a thing is worth to you. - Charles Dudley Warner The ability of a salesperson to articulate the value of his or her product or service is a vital skill that is often not mastered as well as it ought to be. It also needs to be articulated differently in ... Read more

4 Ways to optimise customer experience

Optimizing customer experience should be one of the top priorities for your company’s online marketing strategy. What is customer experience exactly? It is an interaction between an organisation and a customer as perceived through a customer’s conscious and subconscious mind. The benefits of creating great experiences for customers can amount to a higher rate of customer acquisition, loyalty and retention. Below are 4 ways to create the best customer experience for your brand:   Tighten visitor privacy and security Brand loyalty is a result of a ... Read more

Tracking The Sales Team’s Appointments – A “Leading” Sales Indicator That Needs to be Monitored

As a sales manager or business owner, one of the key “leading” sales indicators to keep track of is your sales team’s daily face-to-face appointments with prospects and customers.   [Note:  “Leading” sales indicators are mostly activity-related. “Lagging” sales indicators are mostly revenue-related. By monitoring leading indicators you’re in a far better position to predict future sales revenues because you can keep an eye on whether or not there’s enough happening weeks, if not months before you need to hit those sales targets].   Maximizer ... Read more
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