How to write effective e-mails

In our fast-paced digital world, most professionals rely on the speed and convenience of e-mails. E-mail has become an integral part of everyday business. From one-on-one communication to a widely broadcasted mass message, e-mail is now the main tool we use for daily communication. But just because it is fast, does not mean you should allow it to be sloppy. The structure of your e-mail is crucial in capturing the recipient’s attention. Here are a few tips to help you master ... Read more

3 Ways to increase activity on your Facebook business page

Creating a company Facebook profile goes hand-in-hand with creating a website for your business. Having an online presence is important when wanting potential customers to access your company’s products or services. Social media is not always the easiest approach when engaging with potential or existing customers. Maintaining a good relationship with your audience via Facebook can be accomplished with these easy methods:   Pose questions to your audience Not only are questions great for branding as they promote your business as one that’s ... Read more

As a Sales Team, Do You All Have Fun?

Having fun at work is vital in today's stressed and fast-paced business world. We all know that laughing and smiling releases positive endorphins i.e. "happy chemicals" into the bloodstream, so it makes sense to laugh, smile and really enjoy what we do.   Today, if you feel your team's happiness factor is a bit on the low side or if your sales meetings are getting gloomier and doomier by the week, then brainstorm what you can do to get your ' team mojo' ... Read more

4 Reasons why Live Chat is good for business

Things have changed when it comes to live chat. What was compared to telephone and email as “optional” has now become a must-have for your business website. A new breed of potential customers is forcing companies to adapt and digitally transform their business in order to meet their growing expectations. There are several ways to do this, but the easiest way is to simply listen to what your customers want.  And what they want is live chat. 1. By allowing your customers to speak with you in ... Read more

How data analytics is used to understand your customer better

Every organisation aims to get closer to their customers and place them at the heart of their business. After all, it’s the end customer that is essential to the way an organisation is run. In today’s world of big data and the varied channel interactions, it has never been more important to understand your customers completely. Data analytics (DA) is the process of examining data sets in order to draw conclusions about the information they contain, increasingly with the aid of specialised systems and ... Read more

Selling it like it is

"Are You Trying To Sell Me Something?" For a culture that spends so much time and money buying things, you'd think we'd be more excited when someone tries to sell us something. But we're not. The semantics are important here. What we really mean is, "are you trying to selfishly persuade me to buy something that will benefit you more than it benefits me?" We're goal-directed, risk-averse and self-focused. We don't care about the salesperson's commission, of course. We care about our own resources. The magic ... Read more

3 Ways to keep clients happy with your business

Customers generally focus on their needs. As a business owner, it’s imperative to maintain the client’s satisfaction with the product or service you offer. Nurturing relationships with your customers is a crucial part of expanding your brand. It is now easier than ever for customers to complain or shame businesses they have had bad experiences with. Social media platforms could make or break your business with the referrals and comments people may post. Creating a customer-focused culture of this nature is ... Read more

Lagom – Create a more balanced working environment

All businesses strive to attain a balanced system of operations in order for productivity to run smoothly. Lagom is just that, a state of being sufficiently balanced, but that doe not necessarily mean that everything is equal. Instead, lagom refers to having just the right amount of something for any given situation.   As expected, lagom takes practice. Companies need to be open to the process of “trial and error” before reaching a state of lagom. This might be the game-changer for many ... Read more

3 Secrets of social media marketing everyone overlooks

Business owners need to recognise the difference between personal social media use and professional use. Social media platforms like Facebook, appeal to large audiences. It’s easy to manage the image you portray to one person, but the overall brand image exposed to more than one person per day can get a bit hectic. The dramatic difference between the two approaches catches many business owners off-guard. Here are 3 tips to help deal with this venture.   Refine who you’re targeting Your posts should ... Read more

How Does a Person’s Resilience Affect Their Sales Results?

All of us get knocked down, but it's resilience that really matters. All of us do well when things are going well, but the thing that distinguishes athletes is the ability to do well in times of great stress, urgency and pressure." - Roger Staubach Example: John loses a major deal he's been working on for months. He goes into a tailspin for a full week thinking about the lost commission and wasted effort. Errol also loses a major deal, but shrugs ... Read more
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