“Self-confidence is the Memory of Success”

By Suzanne Burgess   The most confident sales-people are those who give themselves credit for their accomplishments - including all those "little victories" throughout the day. Get that loud committee in your head to start acknowledging all of your wins and positive sales accomplishments. Boost yourself daily. Pat yourself on the back for each forward advance you've made towards your sales target for the day, the week and the month. Self confidence is a baseline requirement for a successful salesperson. Confident salespeople look for new business. ... Read more

3 ways quality trumps quantity in business

  Focusing on quality should be a priority for any business and includes everything from the design of the website to the latest product you have to offer. The quality vs. quantity debate can be relevant to every aspect of your business. You should aim to optimise your sales processes, marketing efforts, employee happiness, customer satisfaction and every other facet of your business. With these 3 approaches to running your business, you’ll focus on doing better instead of just getting more.   1. Higher quality leads The quality ... Read more

Does your Sales Team know how to discuss value?

By Suzanne Burgess   Price is what you pay - Value is what you get. -- Warren Buffett There is no such thing as absolute value in this world. You can only estimate what a thing is worth to you. - Charles Dudley Warner The ability of a salesperson to articulate the value of his or her product or service is a vital skill that is often not mastered as well as it ought to be. It also needs to be articulated differently in ... Read more

4 Ways to optimise customer experience

Optimizing customer experience should be one of the top priorities for your company’s online marketing strategy. What is customer experience exactly? It is an interaction between an organisation and a customer as perceived through a customer’s conscious and subconscious mind. The benefits of creating great experiences for customers can amount to a higher rate of customer acquisition, loyalty and retention. Below are 4 ways to create the best customer experience for your brand:   Tighten visitor privacy and security Brand loyalty is a result of a ... Read more

Tracking The Sales Team’s Appointments – A “Leading” Sales Indicator That Needs to be Monitored

As a sales manager or business owner, one of the key “leading” sales indicators to keep track of is your sales team’s daily face-to-face appointments with prospects and customers.   [Note:  “Leading” sales indicators are mostly activity-related. “Lagging” sales indicators are mostly revenue-related. By monitoring leading indicators you’re in a far better position to predict future sales revenues because you can keep an eye on whether or not there’s enough happening weeks, if not months before you need to hit those sales targets].   Maximizer ... Read more

SEO for Modernised Digital Marketing

Digital marketing is a field that constantly evolves and at a rapid rate. With the progression of technology, businesses now have more ways to engage with their customers and even potential clients. The purpose of an effective digital marketing strategy is to manage, deliver and optimise a customer’s overall experience with your brand. So where exactly does search engine optimisation (SEO) fit into your brand’s end-goal?   Search engine optimisation (SEO) is the practice of increasing the quantity and quality of traffic to ... Read more

End of your Financial Year? Use Maximizer to Gain Serious Insights into Your Sales Stats

  For many companies, the 28th of February is the last day of their current financial year. It’s also the day that Sales Managers and Max Administrators need to do some basic housekeeping. This housekeeping relates specifically to their annual pipeline as their sales year wraps up. Analysing annual sales, marketing lead-generation, database, customer service and pipeline statistics is a vital management function indeed.   Let’s just focus on the pipeline for now: Accuracy is key. Of course, the idea is that you should ... Read more

How important is Google ranking for business?

What is more important for your business: A shiny trophy for being number one on Google or an influx of new clients who want to purchase what your brand has to offer?  It is well known that the number one position for a specific keyword gets 33% of the traffic on Google. With the battle between businesses’ for keywords being as difficult as it is, the focus on Google ranking needs to change from “How do I become number 1” to ... Read more

How Clear is the Communication at Your Company?

For good or ill, your conversation is your advertisement. Every time you open your mouth, you let people look into your mind. Do they see it well-clothed, neat and business-like?" - Bruce Barton Does management effectively communicate changes and instructions to every member of the team or is there a problem? Is there an effective feedback mechanism between salespeople "at the coalface' with clients and the rest of the company? Clearly articulating ideas and instructions are essential attributes of a salesperson. The ... Read more

3 Ways to increase activity on your Facebook business page

Creating a company Facebook profile goes hand-in-hand with creating a website for your business. Having an online presence is important when wanting potential customers to access your company’s products or services. Social media is not always the easiest approach when engaging with potential or existing customers. Maintaining a good relationship with your audience via Facebook can be accomplished with these easy methods:   Pose questions to your audience Not only are questions great for branding as they promote your business as one that’s ... Read more
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