Maximizer CRM Blog

7 Steps to Enhance Your CRM Performance

7 Steps to Enhance Your CRM Performance A successful Customer Relationship Management initiative is about more than just the technology. Your CRM initiative touches people, both employees and customers, and changes the way they interact. A clear plan on how to optimize your entire CRM process is what will be explored below. Successful Organizations Drive: 1. Processes Determine the impact of current processes and identify new ones that will support the continued growth and goals of your business. With an introduction of new technology or ... Read more

3 Common Myths That Could Be Hurting Your Business

3 Common Myths That Could Be Hurting Your Business In reality, certain social media platforms do work better in specific industrial sectors. Facebook is suited to some companies, while LinkedIn is more beneficial to others. Social media certainly is a necessity; it just comes down to which platform is best. Paying attention to the following three digital marketing myths could well help your business. Myth 1: Any blog content is good content. Far too many business owners have fallen victim to the idea that ... Read more

Effective Tips for Maintaining Good Client Relationships

Effective Tips for Maintaining Good Client Relationships It’s no secret that client relationships can be challenging to maintain. It is also easy to get frustrated trying to figure out how to keep your customers happy. You might even wonder how these relationships are so crucial to your business. The answer is simple: happy customers will spread the word and grow your business in ways that no amount of spend on marketing can match. Nowadays online businesses are able to maintain longstanding relationships ... Read more

Writing Product Descriptions That Sell

Writing Product Descriptions that Sell One very important skill for online business owners to master is the art of writing enticing product descriptions. Product descriptions shouldn’t simply describe the physical dimensions of your product. Product descriptions need to actually SELL your product. The product description should not only cast your products in the best light, they should also create a need to get the consumer clicking on your website to purchase the product or service. Do not get lazy when writing your ... Read more

How to write effective e-mails

How to write effective e-mails In our fast-paced digital world, most professionals rely on the speed and convenience of e-mails. E-mail has become an integral part of everyday business. From one-on-one communication to a widely broadcasted mass message, e-mail is now the main tool we use for daily communication. But just because it is fast, does not mean you should allow it to be sloppy. The structure of your e-mail is crucial in capturing the recipient’s attention. Here are a few tips ... Read more

The Dangers of Social Media Scams

The Dangers of Social Media Scams Scammers will use many different techniques to try to lure you into falling for their traps.   Impersonating victims or family members of a tragic event, selling souvenirs or memorabilia while claiming the proceeds go to charity, or posting photos and videos of the fake event are just a few ways that they target their victims. The motives are always the same: scammers try to exploit these stories for any kind of financial gain possible. You may ... Read more

Common mistakes to avoid when using email marketing

Common mistakes to avoid when using email marketing Email marketing is a great way to engage with existing clients and prospective customers.                           It provides a direct line of communication to share your business’ interests, products or services. However, many companies go about this incorrectly. Here are a few tips on what to look out for.   Don’t forget the mobile Your subscribers may well love your emails, but it might only ... Read more

CRM for media and marketing

CRM for media and marketing By Nicole Whitehorn   Maximizer CRM software is perfect for any media, marketing or promotions company that wants to opt for a customer-centric CRM solution. Maximizer CRM allows you to effectively market to both customers and prospects alike, communicating relevant content throughout the customer lifecycle. There is built-in email marketing and campaign management, enabling you to set up, monitor and measure the ROI for your media. Maximizer CRM is more than just a contact manager and helps you to feed ... Read more

Why having mobile CRM is so important

Why having mobile CRM is so important It’s no secret that we all love our smartphones. Some of us can recall the days when we used to carry around a Palm Pilot device in addition to our mobile phones so that we could have access to customer information while on the move. Thankfully those days are long gone now that modern smartphones can serve both these purposes, and many more of course. Our trusty Palm Pilots could also only provide us with ... Read more

CRM for the publishing industry

CRM for the publishing industry By Nicole Whitehorn Maximizer CRM is ideal for providing coordination between account executives, marketing departments and sales teams to help identify and retain customers loyal to the brand. Every department will have access to client, prospect and agency data in real-time and be able to collaborate and provide great service. Using the software correctly will increase productivity by automating many time-consuming processes and its comprehensive reporting allows you to segment data to manage, assess and forecast opportunities. Maximizer CRM ... Read more
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