What Are You Putting Into Your Sales Pipeline?
When building a sales pipeline, one of the key considerations is the quality of the leads entering the pipeline. The more "trash" i.e. unqualified enquiries that enter the pipeline, the more likely a team is to be bogged down in chasing deals that are never going to close. With limited time and internal resources, a sales team must focus on those deals with a higher probability of closing.
At your meeting, discuss and agree the ...
3 good reasons why telemarketing is still effective
Times have certainly changed since the beginning of telemarketing. Technology has granted businesses more options to communicate with their customers; while social media may appear more appealing, websites a necessity, emails dead easy and print media more classical, what sets telemarketing aside is that it still drives results.
While it may seem a solution for yesteryear and not as attractive as social media, telemarketing has evolved with new technology such as advanced auto-dialling, call routing ...
What are we going to do differently this year?
This is a question that each salesperson can answer personally and the team can decide on as a whole. There's no point in repeating past sales mistakes and there's every reason to keep repeating sales activities that brought in the desired results. Re-affirming and sharing what worked and what didn't work is a great way to begin your sales year on a positive note.
Document the three main points from your team discussion and ...
5 Tips to Attract New Customers
Finding new methods to increase revenue is a fundamental challenge for every business. If you’re looking for ways to attract new business or service new clients, here are 5 tips to turn prospects into paying customers:
Give something away
Everyone loves a freebie. When incentives are given to loyal clients, the chance of getting a good referral increases. With your current customers sharing their experience with your company with others, your list of prospects increases too.
3 essential steps to creating an effective marketing plan
Everyone knows that a business plan is important, yet many people tend to ignore marketing plans even though they are just as vital a tool for a successful business. Unlike a business plan, a marketing plan’s main focus is on winning and keeping customers. It is a detailed and strategic plan that includes numbers, facts and objectives. This may come across as intimidating, but your marketing plan does not have to be lengthy ...
Lower your marketing costs in just 3 steps
Marketing costs are one of the most limiting yet important aspects of maintaining a successful business. Most budding entrepreneurs are always looking for ways to minimise their marketing costs. So how do you limit certain processes without sacrificing reach? Here are a few ways to accomplish this:
Focus on inbound marketing
When a business advertises “at” their customers, this can be referred to as outbound marketing. It includes paid ads that are aimed at attracting ...
Top 6 Do’s in Your Email Signature
We have all heard many stories of how different companies set up their email signatures. The format of your email signature should not just include the obligatory name and phone number. It’s a great opportunity to share contact details and marketing messages. Here are the top 5 suggestions and best practices to enact when it comes to creating your email signature.
Treat your email signature format as part of your marketing campaign
Your email signature format ...
3 Ways To Get Audiences To Engage On Your Marketing Content
The prime focus of local business owners should be to increase customer engagement. One of the best ways to pull this off is through content marketing. Business owners are beginning to find this effective and have subsequently increased their content marketing in the past few years. Content is nothing without engagement. Here are three strategies to help focus on this matter.
Get your audience to comment
It may seem like an extreme ...
Curb the “burnout” and get excited about work again
The energy and passion for your work is just not the same anymore. Everything in your working environment frustrates you and you begin to question what you’re doing here. Sounds familiar? You may be experiencing what is termed as a burnout. This particularly impacts production negatively, but fortunately, there are ways to turn things around.
Take a break and refocus
Create distance between your feelings of burnout and your need to rebuild. Start with changing ...