4 Tips for effectively re-launching your website

  There comes a time when a business needs to revamp and re-launch their website. Keeping up with all the advances that influence your business contributes positively to your overall brand image. An outdated website sends the wrong impression to prospects when visiting your website. No consumer would spend money on a brand that is not current. Re-launching your website might seem overwhelming. Fortunately, here are some helpful tips to follow that will make your re-launch go smoothly:   Create a standard Before launching ... Read more

4 Ways to update your Mid-Year marketing plan

  As the mid-year checkpoint approaches, it is now the best time to analyse and review your marketing plan’s overall performance.   Taking a look back at your marketing plan for the year is the first important step in making the remainder of the year a success. It is crucial to analyse the strategies that have worked really well and those that have not, in order to identify the minor or major changes that need to be made through the year. Take your ... Read more

A practical method to alleviate the Sales & Marketing disconnect

Sales and marketing departments in most organisations are two separate bodies, yet they should both maintain one common goal. A successful organisation should be able to combine the strengths of the separate departments to achieve the same outcome. The main focus of every organisation is to increase revenue in the business. However, there are certain aspects that hinder the respective departments in achieving this common goal.   The sales team does not always use the resources created by its marketing department in a ... Read more

Maximizer CRM Solution

  Customer Relationship Management (CRM) software is a tool that empowers you and your team to have successful interactions and communication with customers, prospects, suppliers and business partners. This ultimately leads to increased sales revenues, marketing return on investment and business productivity.   Maximizer CRM operates at the heart of your business, using people, processes and technology to gain insight into customer and prospect behaviour, opening the door to improved customer service and new cross‐sell and upsell opportunities. It also helps streamline sales and marketing, ... Read more

How do you rate your Sales Intellectual Property?

Let's first define the term 'Intellectual Property' or ’IP’: Intellectual property represents the property of your mind or intellect. It can be an invention, trademark, original design or the practical application of a good idea. In business terms, this means your proprietary knowledge - a key component of success in business today. It is often the edge which sets successful companies apart and as world markets become increasingly competitive, protecting your intellectual property becomes essential. Now ... let's define what we mean by ... Read more

3 Effective Ways to Grow Your Business

Every business owner is constantly thinking of new ways to acquire new customers. Expensive marketing and advertising might seem like the right thing to do, but there are effective alternatives to aid in growing your business without breaking thebank. Here are three inexpensive strategies to help grow your brand:   1. Millennials are the future If you aren’t already aware of the fact that millennials will soon become the biggest demographic in history, you had better take advantage of this while you still can. ... Read more

Does your company’s Sales Strategy allow for collaboration?

  Many business owners work together with other non-competing businesses to generate sales and add value to their clients. When values display many similarities and mutual trust and respect exists, it sets the tone for successful joint-ventures and long-term relationships. Does your sales environment support creative collaboration? Will your business truly reap the benefits of a joint venture with another company? You do not want to be missing out because you are closing the door on potential partners. Entrepreneurs should be aware that ... Read more

Top 3 Cloud CRM Myths Uncovered

Companies wanting to increase their profit margins turn to cloud adoption as a strategic move by to reduce company costs, alleviating risk and to gain the ability of a computing process to be used or produced in a range of capabilities. While extremely valuable, cloud computing also represents one of the most misunderstood innovations in current IT and business strategies. People’s views on cloud infrastructure and services show myths about cloud safety, implementation and costs, despite sustained efforts to combat them. ... Read more

How to write effective e-mails

In our fast-paced digital world, most professionals rely on the speed and convenience of e-mails. E-mail has become an integral part of everyday business. From one-on-one communication to a widely broadcasted mass message, e-mail is now the main tool we use for daily communication. But just because it is fast, does not mean you should allow it to be sloppy. The structure of your e-mail is crucial in capturing the recipient’s attention. Here are a few tips to help you master ... Read more

3 Steps to clean up your CRM data

Data quality is essential in any CRM system. Without high-quality data, it is difficult to understand or stay in contact with your customers in a professional and efficient manner. Refining the data you use in your CRM system will help in gathering key information about current and potential customers. This information is why the correct data in your database should be maintained. It directly influences how you market your brand’s products or services and inevitably encourages customer loyalty that can last ... Read more
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