SEO for Modernised Digital Marketing

Digital marketing is a field that constantly evolves and at a rapid rate. With the progression of technology, businesses now have more ways to engage with their customers and even potential clients. The purpose of an effective digital marketing strategy is to manage, deliver and optimise a customer’s overall experience with your brand. So where exactly does search engine optimisation (SEO) fit into your brand’s end-goal?   Search engine optimisation (SEO) is the practice of increasing the quantity and quality of traffic to ... Read more

How important is Google ranking for business?

What is more important for your business: A shiny trophy for being number one on Google or an influx of new clients who want to purchase what your brand has to offer?  It is well known that the number one position for a specific keyword gets 33% of the traffic on Google. With the battle between businesses’ for keywords being as difficult as it is, the focus on Google ranking needs to change from “How do I become number 1” to ... Read more

3 Ways to increase activity on your Facebook business page

Creating a company Facebook profile goes hand-in-hand with creating a website for your business. Having an online presence is important when wanting potential customers to access your company’s products or services. Social media is not always the easiest approach when engaging with potential or existing customers. Maintaining a good relationship with your audience via Facebook can be accomplished with these easy methods:   Pose questions to your audience Not only are questions great for branding as they promote your business as one that’s ... Read more

4 Reasons why Live Chat is good for business

Things have changed when it comes to live chat. What was compared to telephone and email as “optional” has now become a must-have for your business website. A new breed of potential customers is forcing companies to adapt and digitally transform their business in order to meet their growing expectations. There are several ways to do this, but the easiest way is to simply listen to what your customers want.  And what they want is live chat. 1. By allowing your customers to speak with you in ... Read more

How data analytics is used to understand your customer better

Every organisation aims to get closer to their customers and place them at the heart of their business. After all, it’s the end customer that is essential to the way an organisation is run. In today’s world of big data and the varied channel interactions, it has never been more important to understand your customers completely. Data analytics (DA) is the process of examining data sets in order to draw conclusions about the information they contain, increasingly with the aid of specialised systems and ... Read more

3 Ways to keep clients happy with your business

Customers generally focus on their needs. As a business owner, it’s imperative to maintain the client’s satisfaction with the product or service you offer. Nurturing relationships with your customers is a crucial part of expanding your brand. It is now easier than ever for customers to complain or shame businesses they have had bad experiences with. Social media platforms could make or break your business with the referrals and comments people may post. Creating a customer-focused culture of this nature is ... Read more

Lagom – Create a more balanced working environment

All businesses strive to attain a balanced system of operations in order for productivity to run smoothly. Lagom is just that, a state of being sufficiently balanced, but that doe not necessarily mean that everything is equal. Instead, lagom refers to having just the right amount of something for any given situation.   As expected, lagom takes practice. Companies need to be open to the process of “trial and error” before reaching a state of lagom. This might be the game-changer for many ... Read more

3 Secrets of social media marketing everyone overlooks

Business owners need to recognise the difference between personal social media use and professional use. Social media platforms like Facebook, appeal to large audiences. It’s easy to manage the image you portray to one person, but the overall brand image exposed to more than one person per day can get a bit hectic. The dramatic difference between the two approaches catches many business owners off-guard. Here are 3 tips to help deal with this venture.   Refine who you’re targeting Your posts should ... Read more

Video Marketing is a must for business in 2018

Video consumption continues to rise online. Businesses that are able to utilise this method will be one-step-ahead from the rest. All of the developments around video marketing predict an era where digital videos will be more imperative for the success of business owners. Consumers’ general preference for video forced many companies to adjust their content strategies to include video content. People watch video content more frequently than what the average person will view non-visual, text-based blog articles.  Nearly all of mobile users ... Read more

Protect your CRM data from hackers

CRM systems have become one of the pivotal aspects of how a company implements its processes. They are more than just organisational tools. They also serve as an aid for maintaining good relationships with customers, as well as finding prospective clients, collectively generating revenue for a business.  Considering the fortress of information that the average CRM systems have become, it is potentially a perfect target for hackers to exploit. If the CRM data that your company hosts gets into the wrong hands, ... Read more
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