How to write effective e-mails

In our fast-paced digital world, most professionals rely on the speed and convenience of e-mails. E-mail has become an integral part of everyday business. From one-on-one communication to a widely broadcasted mass message, e-mail is now the main tool we use for daily communication. But just because it is fast, does not mean you should allow it to be sloppy. The structure of your e-mail is crucial in capturing the recipient’s attention. Here are a few tips to help you master ... Read more

3 Steps to clean up your CRM data

Data quality is essential in any CRM system. Without high-quality data, it is difficult to understand or stay in contact with your customers in a professional and efficient manner. Refining the data you use in your CRM system will help in gathering key information about current and potential customers. This information is why the correct data in your database should be maintained. It directly influences how you market your brand’s products or services and inevitably encourages customer loyalty that can last ... Read more

Calls-to-action – Annoying or Inviting?

All online marketers yearn to accomplish the art of developing the perfect call-to-action (CTA). The intention is to aid website visitors with engaging with your organisation via your website. The best way to get the activity you want to see is simply to ask what you want from the prospect. Knowing the difference between a clear CTA and turning audiences off with an outright instruction is the difficult part.   Contrary to popular belief, audiences don’t necessarily want to feel compelled to act ... Read more

Protect your CRM data from hackers

CRM systems have become one of the pivotal aspects of how a company implements its processes. They are more than just organisational tools. They also serve as an aid for maintaining good relationships with customers, as well as finding prospective clients, collectively generating revenue for a business.  Considering the fortress of information that the average CRM systems have become, it is potentially a perfect target for hackers to exploit. If the CRM data that your company hosts gets into the wrong hands, ... Read more

3 ways quality trumps quantity in business

  Focusing on quality should be a priority for any business and includes everything from the design of the website to the latest product you have to offer. The quality vs. quantity debate can be relevant to every aspect of your business. You should aim to optimise your sales processes, marketing efforts, employee happiness, customer satisfaction and every other facet of your business. With these 3 approaches to running your business, you’ll focus on doing better instead of just getting more.   1. Higher quality leads The quality ... Read more

4 Ways to optimise customer experience

Optimizing customer experience should be one of the top priorities for your company’s online marketing strategy. What is customer experience exactly? It is an interaction between an organisation and a customer as perceived through a customer’s conscious and subconscious mind. The benefits of creating great experiences for customers can amount to a higher rate of customer acquisition, loyalty and retention. Below are 4 ways to create the best customer experience for your brand:   Tighten visitor privacy and security Brand loyalty is a result of a ... Read more

SEO for Modernised Digital Marketing

Digital marketing is a field that constantly evolves and at a rapid rate. With the progression of technology, businesses now have more ways to engage with their customers and even potential clients. The purpose of an effective digital marketing strategy is to manage, deliver and optimise a customer’s overall experience with your brand. So where exactly does search engine optimisation (SEO) fit into your brand’s end-goal?   Search engine optimisation (SEO) is the practice of increasing the quantity and quality of traffic to ... Read more

How important is Google ranking for business?

What is more important for your business: A shiny trophy for being number one on Google or an influx of new clients who want to purchase what your brand has to offer?  It is well known that the number one position for a specific keyword gets 33% of the traffic on Google. With the battle between businesses’ for keywords being as difficult as it is, the focus on Google ranking needs to change from “How do I become number 1” to ... Read more

3 Ways to increase activity on your Facebook business page

Creating a company Facebook profile goes hand-in-hand with creating a website for your business. Having an online presence is important when wanting potential customers to access your company’s products or services. Social media is not always the easiest approach when engaging with potential or existing customers. Maintaining a good relationship with your audience via Facebook can be accomplished with these easy methods:   Pose questions to your audience Not only are questions great for branding as they promote your business as one that’s ... Read more

4 Reasons why Live Chat is good for business

Things have changed when it comes to live chat. What was compared to telephone and email as “optional” has now become a must-have for your business website. A new breed of potential customers is forcing companies to adapt and digitally transform their business in order to meet their growing expectations. There are several ways to do this, but the easiest way is to simply listen to what your customers want.  And what they want is live chat. 1. By allowing your customers to speak with you in ... Read more
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