CRM in Lean Manufacturing – The Playbook Chapter 1

CRM in Lean Manufacturing – The Playbook Chapter 1

Fierce global competition, technological change and increasingly disloyal customers present manufacturers with an intimidating set of challenges.

That’s why we’ve created our playbook “CRM in Lean Manufacturing” as a manufacturer’s survival guide for the 21st century. We reveal how CRM drives businesses toward greater customer satisfaction, improved productivity and cross-departmental operational excellence.

In chapter one we cover:

  • The digitization of the industry (or Industry 4.0)
  • The impact of cheap foreign imports vs. just in time delivery
  • Shifts in treating business customers like individual consumers
  • Roadblocks to digital reform

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