Video consumption continues to rise online. Businesses that are able to utilise this method will be one-step-ahead from the rest. All of the developments around video marketing predict an era where digital videos will be more imperative for the success of business owners. Consumers’ general preference for video forced many companies to adjust their content strategies to include video content.
People watch video content more frequently than what the average person will view non-visual, text-based blog articles. Nearly all of mobile users who watch video have a tendency to share video content with others.
Offering video content helps turn what could be an awkward and face-to-face sales process into a self-service nurturing experience. Interested prospects can view video content hosted on websites or shared via social to learn more about products and features. As they educate themselves, they move towards the end of the sales funnel with minimal person-to-person contact. Self-guided lead nurturing not only reduces employee overhead, it also results in a more pleasant experience for leads.
Think about buyer needs that were once met with person-to-person interactions and imagine how video can replace these needs with a self-service, video-heavy customer journey:
- Slideshow video — A series of connected images played in a sequence to convey motion or a story
- Short video — Short videos communicate messages quicker than text and in a more-engaging way than static images
Formats like these lower production costs for video (especially video ads) while still providing higher levels of engagement. Best of all, they can communicate well even without sound.
By using video marketing in conjuction with a good content, business owners can bring in bigger audiences than ever before.