Minding the Gap

Minding the Gap – 3 tips on how to Mind the Gap between Sales & Marketing. By Nelia Roberts. Have you ever been on the underground in the UK? Then you will know what they are all talking about when they warn you to “mind the gap”. Before they are sued for millions of Pounds the Underground operating company is making a statement that you will notice & remember the gap between the platform and the train’s carriages in case you fall through ... Read more

What is a lead?

What is a lead? By Matt Ranger, Head of Sales EMEA. In one of my first incarnations as a sales person – indeed, probably the first incarnation – I was offered “the lead generation opportunity of a lifetime”. Even in these jejune, halcyon days, I knew that this was too good to be true. So… what is a lead? I asked them. A lead turned out to be the e-mail address of someone who had downloaded a white paper from their website, and I ... Read more

The importance of a CRM leader in an organisation

The importance of a CRM leader in an organisation. By Mark Annett I cannot stress enough the importance of delegating this responsibility in your organisation. Strong, passionate leaders make for strong companies and the same is true for your CRM initiative. Your customers are the heart of your business and your applied CRM methodology driven by that special someone in your company will ensure continued positive customer engagement and ultimately your company’s growth and survival. Read more