3 Secrets of social media marketing everyone overlooks

Business owners need to recognise the difference between personal social media use and professional use. Social media platforms like Facebook, appeal to large audiences. It’s easy to manage the image you portray to one person, but the overall brand image exposed to more than one person per day can get a bit hectic. The dramatic difference between the two approaches catches many business owners off-guard. Here are 3 tips to help deal with this venture.   Refine who you’re targeting Your posts should ... Read more

How Does a Person’s Resilience Affect Their Sales Results?

All of us get knocked down, but it's resilience that really matters. All of us do well when things are going well, but the thing that distinguishes athletes is the ability to do well in times of great stress, urgency and pressure." - Roger Staubach Example: John loses a major deal he's been working on for months. He goes into a tailspin for a full week thinking about the lost commission and wasted effort. Errol also loses a major deal, but shrugs ... Read more

How motivated is your sales team right now?

Every sales team has a "vibe" which I find pretty easy to pick up when I meet a team for the first time. Energy creates energy, positivity rubs off on others - as does negativity. Being motivated doesn't just affect an individual's sales performance, it can affect the performance of the entire team. At your sales meeting, ask everyone to rate the team's motivation level from 1-5 with 5 being highly-motivated and 1 being seriously demotivated. Depending on the answer, discuss what ... Read more

Retargeting to increase your sales and conversion rates 

Retargeting is a form of online advertising that can help keep your business relevant to consumers who have visited your website. The sole purpose of your website should be to convert visitors in paying customers. If your website only converts 10 out of 100 site visitors into paying customers, retargeting helps your business reach the 90 out of 100 site visitors after they leave your website. Retargeting focuses your advertising budget directly to those you want to target. You want the previously ... Read more