A practical method to alleviate the Sales & Marketing disconnect

Sales and marketing departments in most organisations are two separate bodies, yet they should both maintain one common goal. A successful organisation should be able to combine the strengths of the separate departments to achieve the same outcome. The main focus of every organisation is to increase revenue in the business. However, there are certain aspects that hinder the respective departments in achieving this common goal.   The sales team does not always use the resources created by its marketing department in a ... Read more

Maximizer CRM Solution

  Customer Relationship Management (CRM) software is a tool that empowers you and your team to have successful interactions and communication with customers, prospects, suppliers and business partners. This ultimately leads to increased sales revenues, marketing return on investment and business productivity.   Maximizer CRM operates at the heart of your business, using people, processes and technology to gain insight into customer and prospect behaviour, opening the door to improved customer service and new cross‐sell and upsell opportunities. It also helps streamline sales and marketing, ... Read more

How do you rate your Sales Intellectual Property?

Let's first define the term 'Intellectual Property' or ’IP’: Intellectual property represents the property of your mind or intellect. It can be an invention, trademark, original design or the practical application of a good idea. In business terms, this means your proprietary knowledge - a key component of success in business today. It is often the edge which sets successful companies apart and as world markets become increasingly competitive, protecting your intellectual property becomes essential. Now ... let's define what we mean by ... Read more

3 Effective Ways to Grow Your Business

Every business owner is constantly thinking of new ways to acquire new customers. Expensive marketing and advertising might seem like the right thing to do, but there are effective alternatives to aid in growing your business without breaking thebank. Here are three inexpensive strategies to help grow your brand:   1. Millennials are the future If you aren’t already aware of the fact that millennials will soon become the biggest demographic in history, you had better take advantage of this while you still can. ... Read more

Does your company’s Sales Strategy allow for collaboration?

  Many business owners work together with other non-competing businesses to generate sales and add value to their clients. When values display many similarities and mutual trust and respect exists, it sets the tone for successful joint-ventures and long-term relationships. Does your sales environment support creative collaboration? Will your business truly reap the benefits of a joint venture with another company? You do not want to be missing out because you are closing the door on potential partners. Entrepreneurs should be aware that ... Read more