Tame your database

  Most businesses understand that company data is pivotal to their organisation, whether it’s the data gathered on customer profiles that your marketers use, customer service insights, product or HR performance information, or supplier data. In more recent times, modern businesses are bombarded with such data, collected from a greater range of customer touch-points than ever before. It is crucial to identify what proportion of data is useful. Here are four quick tips for filtering your data so that you can achieve the ... Read more

5 tips for selecting the perfect domain name

Choosing the perfect domain name is just as hard as choosing a company name. A lot of thought and consideration is required when taking this step. Your domain name is your identity on the web so you want to choose a name that not only suits your business, but is has to be easy to find and even easier to endorse. Here are five tips to consider when picking the perfect domain name for your business:   Easy to type Short, simple words ... Read more

3 Ways the Internet of Things influences marketing for your business

    The Internet of Things (IoT) is rapidly rising and constantly revolutionising the way we use technology, showing great promise of new possibilities and opportunities that will improve the way we live.  The way we are now able to share information through everyday ‘things’ or devices over a network is changing the way we connect with the world around us.   Gartner has indicated that almost 26 billion devices of all kinds will be connected through the IoT by 2020. IoT devices help to ... Read more

Video Marketing for your business

  Videos are being watched a great deal more than articles are being read online in recent times. Businesses that are able to utilise this method will be one step ahead from the rest. All of the developments around video marketing foresees a new age where digital videos will be more important for the success of business owners. Consumers’ general preference for video forced many companies to adjust their content strategies to include video content.   People watch video content more frequently than what ... Read more