Consumers in today’s society want to interact with suppliers on their own terms, how and when they choose. There has been a shift in modern outbound sales techniques and the ‘hard sell’ like cold calling has taken a backseat. The main challenge for businesses today is to sell without selling. Modern consumers prefer to deal with suppliers who let them control the pace and direction of their buying journey. Here are three key points to bear in mind to avoid potential ...
Employee absenteeism can negatively affect morale and productivity in the workplace. Your team cannot perform at its best with member missing. It's important to determine the root causes and attempt to lessen the gravity of your employees' absences. Here are three strategies you can implement to decrease employee absenteeism:
Introduce a wellness program
Wellness initiatives such as a gym membership can reduce the amount of unplanned absences in the workplace. By taking steps to create a workplace culture that prioritises health and ...
There are still marketers out there who work with lists of customer and prospect information on spreadsheets and use Outlook for mass distribution of emails to them. These tools are really not sufficient when wanting to be really efficient in your marketing efforts. Here are three ways a CRM system can help your marketing efforts and give you more effective campaigns:
Do you know how many customers you have in each district or how many prospects you have in your sales pipeline? Dividing your ...
The relationship between company and customer has changed somewhat drastically in recent years. With the radical shift towards subscription models, the world is leaning towards deeper customer connections and relationships.
We are also now faced with more choice than ever before. The old approach to customer relationship management (CRM) for the most part generalised all customer journeys, but in doing so lost too much in the detail. The tools that were used to manage customer relationships have subsequently become more important than the actual creation of relationships. ...
By Suzanne Burgess
Being aware of what you’re not good at in the sales process is an excellent starting point for future self-development.
For example, a few years ago I was battling with conducting a thorough needs analysis when in front of a prospective client. I always felt a little on the back foot in these situations. It was only when I recognised this shortcoming and set about researching some techniques, working on my approach and mentally preparing a comprehensive list of questions ...