Customer Service on social networks

    Customer service centres have now elevated the term “customer service” by incorporating technology to provide quicker and more accurate support. Organisations have now use one main interface through which all service agents can respond to tickets conveyed over multiple channels. Recent help forums now integrate social channels into their customer support process, with features that are oriented towards proactively responding to customer enquiries. Here are four ways to optimise customer service when using social media: 1. Friendly and approachable: Customers today prefer ... Read more

5 Dos of Social Selling

  Social selling is all about leveraging your social network in order to find the right prospects, build trusted relationships and achieve your sales goals. In order to successfully sell on social networks, you’ll need to know exactly what customers want to see, how and when they want to see it, whilst maintaining a clear direction towards your own social media goals. Here are 5 ways to ensure that all objectives are met when selling on a social platform: 1. Clear and concise ... Read more

Multichannel vs Omnichannel marketing for your business

  Multichannel marketing is a way for businesses to open themselves up to new audiences, whether it’s through a blog, a website, on the phone, through email or in person. The more channels your business has, the easier it is for the prospect to find and do business with you. Having multichannels improves the customer experience because every individual has their own preferred method of making purchases. However, multichannel marketing does not do enough to guarantee that people are actually going to ... Read more

CRM in 2019

  The customer relationship management (CRM) industry has certainly evolved over the last couple of decades. For many years, companies used a variety of tools to attract and retain customers, often without any real strategy to manage these goals. And the need for driving sales has shifted focus onto real engagement and creating more lasting relationships with customers and prospects. With so many advancements in CRM being made every year, here is what you can expect to see more of in the ... Read more

3 Trends to look out for in the Next Mobile Economy

  People around the world access the internet from their mobile devices more than from their desktop. Mobile isn’t just the centre of consumer activity, but it is also increasingly where work is being done. It is now possible to ditch your laptop and do all your work on a single device. The Next Mobile Economy, an era defined by the increase in mobile use, will separate businesses into those that thrive by embracing an open system and those who suffer by ... Read more