Buyer Personas for your organisation

  Creating detailed buyer personas is invaluable for your business. Personas provide a summary of the key factors that help you to understand your ideal customer’s needs. You can create a combined identity for each persona using research and analytics based on your current customer data, which depicts characteristics such as demographics, engagement and spending patterns. Here are six questions to ask when building the ideal buyer persona for your organisation:   Who are your customers?  (Gender, age and location)   What do they do?  (Title, ... Read more

Project management methodologies for your business

  A project management (PM) methodology is essentially a set of guiding principles and processes for managing a project. Your choice of methodology defines how you work and communicate. The methodology you choose will depend on your team, project type and project scope. The methodology you pick will have a profound and ongoing impact on how you and your team work. Here are five different methodologies to choose from:   Agile This PM methodology throws all rigid planning out the door, allowing teams to be ... Read more

Customer retention effective for business growth

  Customer retention is the ability of a company to retain customers and refers particularly to the ability of a company to retain its customers over a long period of time. Factors affecting customer retention may vary from how many new customers are acquired, how many existing customers cancel their subscription, how many customers do not return to make a purchase to how many customers close a contract. When companies dedicate time, resources and creativity to improve customer retention, not only does it make customers ... Read more