The manufacturing industry has undergone some fairly dramatic transformations in recent years, evolving from a more basic customer-based demand models into more customer-centric operations. For this reason, the industry undeniably has its own set of requirements for a CRM solution. At the forefront is a sales organisation, but behind the scenes is an entirely other type of organisation consisting of precision manufacturing, raw materials, supply chain and inventory management, among other things. In these dynamic times, the role of Customer Relationship Management (CRM) has never been more important.
Here is a list of four reasons why a CRM solution is advantageous to the manufacturing industry:
- Improved customer service
One of the main reasons CRM solutions exist in the first place is to help improve customer service. No matter what industry your business is in, CRM can help. One crucial area of customer service that CRM improves is the organization of data. By using a CRM solution tailored for the manufacturing industry, organisations can get the necessary information to customers much quicker.
- Improve product quality
To stay in business, a manufacturing company has to keep producing high-quality products consistently and efficiently. With CRM in place, a company can gather and analyse data from multiple sources and figure out process errors in real-time that contribute to product defects, thus maintaining a high standard of quality for their brand.
- Improve customer relationships
A CRM system will help keep track of any warranty, repair or service issues and manage day-to- day questions, inquiries and service calls. This will result in fewer delays and the customer will view the brand as more credible and trustworthy.
- Increasing Sales
When you know your customers’ buying patterns, you can leverage that data to increase your sales. Some of the biggest findings CRM data reveals are the peak order times and down times for each customer.
By adapting organisations to today’s trends and acting smarter, manufacturing companies can get products to market before their competitors and gain a competitive edge. Implementing a CRM system into a manufacturing company can deliver phenomenal results all-round.