Social selling is all about leveraging your social network in order to find the right prospects, build trusted relationships and achieve your sales goals. In order to successfully sell on social networks, you’ll need to know exactly what customers want to see, how and when they want to see it, whilst maintaining a clear direction towards your own social media goals. Here are 5 ways to ensure that all objectives are met when selling on a social platform:
1. Clear and concise profile:
The user handle and logo should be easily identifiable with your business. When creating a professional social profile, always use high-quality images and a short bio to showcase a mix of your organisation’s professional credentials mixed with relatable interests that your target market can connect with.
2. Understand your chosen platform:
Different social networks have different styles, conversations and permissions. Research the etiquette of each network, the privacy settings, how to build a following and who to follow. With this knowledge, you will be able to optimise each interaction on various platforms.
3. Analyse social media activity:
A social network monitoring tool can combine all your organisation’s accounts through a single console, allowing you to monitor activity across various platforms. These tools also allow for posts to be scheduled and include safeguards to prevent unauthorised posts from damaging your brand’s image.
4. Move from social to sale:
While you may be able to grab the attention of prospective leads on social media platforms, leads generally don’t become customers on social media. Leads that are interested in making the next step should be led to a secure company site for transactions and further research on your organisation’s offerings.
5. Valuable exchanges:
Whether your posts add humour, offer insights, or educate on your products or services, you have to give your audience something they will benefit from. Make sure your lead leaves with something, even if it’s merely additional knowledge or a positive impression.
Social selling shouldn’t feel like selling. Every interaction on social networks should be personalised. The personalisation of a customer journey has a specific purpose, which is to build customer trust. The goal of social selling is to generate positive impressions and engagement across networks with a presence that provides valuable interactions for prospects and customers alike.