Customer relationship management software assists companies with post-Covid era recovery
Mark Annett
Camsoft Head of Sales and Consulting
The goal of customer relationship management (CRM) software is to improve customer service relationships and thereby assist in customer retention and the driving of sales growth. In this way, of course, CRM software supports the main sales goals of most businesses.
For many companies around the world, however, sales strategies, systems and processes took a severe knock during the active phase of the Covid-19 pandemic over the past two years. As global economies now focus on getting back to business, a good CRM system is pivotal in assisting the business sector with post-Covid recovery.
The beauty of a good CRM solution is that it is applicable across a wide range of business verticals and different organisational sizes; ranging from SMEs to large corporates and is best implemented across divisions within those companies. At Camsoft Solutions we have been actively supplying, servicing, and supporting CRM solutions within South Africa since 1995 and our wide variety of customers includes banks, internet service providers, insurers, retailers, manufacturers, recruitment agencies and call centres.
Camsoft has partnered with a globally-acclaimed CRM provider, and we proudly offer international expertise through local people – a strategy which offers our clients the best possible technologies and service, delivered by a team with business and social cultures that are similar to those of our customers.
CRM: getting to know your customer
CRM implies the combination of practices, strategies and technologies that companies use to manage and analyse their customer interactions and data. CRM functionality includes the improvement of customer service, identifying trends, and the automation of repetitive sales and customer support tasks.
CRM software consolidates customer information – such as past purchases and interaction history – and documents it into a single database. As such, its functionality includes such options as recording customer interactions over email, a mobile phone, social media or other channels; and automating various workflow processes such as tasks, calendars and alerts.
CRM in a post-Covid era
A good CRM system therefore facilitates taking control of systems and processes once more, getting back into contact with a customer base, boosting sales team productivity – and thereby assisting companies with financial recovery. It also allows your customers to feel that they are ‘being heard’, which further assists with customer retention in the long term.
As businesses once again look ahead with some degree of confidence to the future, it is essential to nurture existing customer relationships, while continuing to effectively manage new opportunities.
Furthermore, while all employees worked in the same office it was easier for managers to keep track of the workflow status, including potential leads and the status quo of contact with existing customers. With the introduction of the hybrid working model for many companies whereby various employees are continuing to work remotely from home going forward, CRM software also offers a significant tool in keeping control of the business’s day-to-day procedures.
If a business chooses to continue with a hybrid working model, a CRM system can allow a smooth transition between office and home working in order to ensure that no matter where team members are, they can work efficiently. In addition, it offers a 360-degree view of employees, who in turn benefit from a 360-degree view of customers.
It is therefore evident that CRM helps businesses streamline processes and build loyal customer relationships. The end result of happy customers is therefore increased sales and improved profitability, which is of primary importance to the host of companies out there that are still facing the challenge of scaling up and adapting to the post-Covid era.
As the saying goes: ‘A journey of a thousand miles begins with a single step.’
At Camsoft, we like to add that a post-Covid recovery begins with the implementation of a good CRM system!
Note to Editors
Camsoft Solutions has been in existence for some 30 years and proudly offers an internationally-acclaimed CRM system that is supported by local expertise. We have managed to build up deep knowledge and longstanding client relationships, with an ability to pre-emptively anticipate and meet our clients’ requirements.
Camsoft Solutions has partnered with international, world-leading OEM software supplier Maximizer’s CRM solutions, which provides the business intelligence, profiling and understanding that allows our clients to benefit from a 360-degree view of their clients.
This assists them in drilling down into the greatest detail about their customers. With this comes an easy integration of information across different divisions within a company. The net result is the ability to share information and maximise customer service, improving sales and financial returns as a result.
Camsoft Solutions works across a wide range of industries – there is no vertical industry where our CRM system and service offering will not be able to assist businesses in improving sales, productivity and ultimately, their bottom line. Our client portfolio features companies in varied industries as engineering, banking and renewable energy, to name just a few.
We offer longevity of relationships: many of our team members have worked in our company since the year 2000, and the founder since the mid-1990s. In turn, many of our clients have been with Camsoft, using Maximiser CRM, for over 2 decades.
