Buyer Personas for your organisation

  Creating detailed buyer personas is invaluable for your business. Personas provide a summary of the key factors that help you to understand your ideal customer’s needs. You can create a combined identity for each persona using research and analytics based on your current customer data, which depicts characteristics such as demographics, engagement and spending patterns. Here are six questions to ask when building the ideal buyer persona for your organisation:   Who are your customers?  (Gender, age and location)   What do they do?  (Title, ... Read more

Project management methodologies for your business

  A project management (PM) methodology is essentially a set of guiding principles and processes for managing a project. Your choice of methodology defines how you work and communicate. The methodology you choose will depend on your team, project type and project scope. The methodology you pick will have a profound and ongoing impact on how you and your team work. Here are five different methodologies to choose from:   Agile This PM methodology throws all rigid planning out the door, allowing teams to be ... Read more

Customer retention effective for business growth

  Customer retention is the ability of a company to retain customers and refers particularly to the ability of a company to retain its customers over a long period of time. Factors affecting customer retention may vary from how many new customers are acquired, how many existing customers cancel their subscription, how many customers do not return to make a purchase to how many customers close a contract. When companies dedicate time, resources and creativity to improve customer retention, not only does it make customers ... Read more

Customer Lifetime Value explained

  Customer Lifetime Value (CLV) represents a customer’s value to a company over a period of time. CLV is one of the most important metrics to measure at any growing company. Your customer acquisition costs may be equal to or more than you make from a first purchase, but are you still generating revenue from that customer in the future? Figuring out the lifetime value of a customer to your company will give you the answer.   You can tell if your company is succeeding ... Read more

Why Each Channel Matters

  Marketing combines a variety of methods for businesses to expose themselves to new audiences. There are many channels to consider when your customers have access to a variety of platforms online. The more channels your business partakes in, the easier it is for prospects to find your brand and do business with you. Having multi-channels also improves the overall customer experience because every individual has their own preferred method of making purchases. Here are six channels your business should consider using for ... Read more

How to develop a ‘champ’ mindset in the workplace

  There are many obstacles you may face in your career, but changing your mindset about work can help you overcome workplace battles and excel in your career. Employees can use performance psychology to perform better in their roles and cultivate an environment in which they’re able to reach their best professional persona. Shifting the focus from ‘problems’ to ‘solutions’ that employees directly contribute to, allows for individuals, teams and groups to reach their goals for achieving success. Here are four core elements ... Read more

5 Call features to enhance your sales team’s performance

    The nature of sales has evolved in recent times due to much technological advancement that salespeople and customers alike can benefit from.  Evidently in recent times, sales teams spend more time onsite contacting leads through calls, emails and social media, with only a few face-to-face encounters shared between them. While sales professionals often have their own approach towards closing deals, verbal calls still prove to be an effective way advancing through a sales pipeline. Here are five features to look for when choosing ... Read more

Multichannel vs Omnichannel marketing for your business

  Multichannel marketing is a way for businesses to open themselves up to new audiences, whether it’s through a blog, a website, on the phone, through email or in person. The more channels your business has, the easier it is for the prospect to find and do business with you. Having multichannels improves the customer experience because every individual has their own preferred method of making purchases. However, multichannel marketing does not do enough to guarantee that people are actually going to ... Read more

CRM in 2019

  The customer relationship management (CRM) industry has certainly evolved over the last couple of decades. For many years, companies used a variety of tools to attract and retain customers, often without any real strategy to manage these goals. And the need for driving sales has shifted focus onto real engagement and creating more lasting relationships with customers and prospects. With so many advancements in CRM being made every year, here is what you can expect to see more of in the ... Read more

3 Trends to look out for in the Next Mobile Economy

  People around the world access the internet from their mobile devices more than from their desktop. Mobile isn’t just the centre of consumer activity, but it is also increasingly where work is being done. It is now possible to ditch your laptop and do all your work on a single device. The Next Mobile Economy, an era defined by the increase in mobile use, will separate businesses into those that thrive by embracing an open system and those who suffer by ... Read more
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