How to optimise your email campaigns

  Email marketing is unlikely to go anywhere in terms of advancements in 2019 and changes in the way marketing campaigns get delivered, or the new technologies that have revolutionised the way we do things, will always require adaptation. The modern consumers’ demand for relevant, personalised customer experiences and the evolution of technology makes it necessary for companies to be able to anticipate exactly what customers want. Here are four tips to implement in your business in order to fully optimise email ... Read more

4 Customer service tips to help improve client relations

  Customer service is a challenging field to work in, needing just the right combination of communication skills and technical product knowledge to deliver a great experience. There is always something your support team can do to improve the processes involved in customer service and the following are four tips to help achieve this:   Focus on the needs of the customer Support consultants should be just as invested in a customer’s situation as the customer itself. Rather than looking for shortcuts or quick-fixes, support ... Read more

CRM dashboards for your business

  Business dashboards are an effective tool that provides accurate insights into your sales and marketing performance. They are easy to access, simple to read and a great way to see how each department in the business is performing. Dashboards can track the data from various sources that is important to you and presents that information in an easy-to-understand view, allowing for you to properly manage your company data and easily convert it into metrics that are important to key team members.   Employees ... Read more

Boost engagement on your Facebook business page

  Ideally, your business website should be optimised by leveraging a Facebook business profile. Having an online presence is important when wanting potential customers to access your company’s products or services. Social media is not always the easiest approach when engaging with potential or existing customers, however developing a good relationship with your audience through Facebook can be improved with these three helpful tips:   Ask questions Questions are great for getting feedback from your target market, as well as promoting your business as ... Read more

4 Top trends for content marketing in 2019

  Content marketing has developed into a much more distinct and complex form of marketing with many techniques for extending its reach and appealing to new audiences. To maintain a solid marketing strategy with effective marketing techniques, here are four ways to optimise the technological advances in 2019:   Videos It has been proven that storytelling is the best way to capture people’s attention, imprint information into their memories and resonate on a relatable level with them. Creating engaging videos can entice your target market ... Read more

Cloud integration for your business

  With so many platforms from which to optimise your business, cloud integration allows you to combine multiple cloud-based systems into a single platform. By breaking down these software silos, cloud integration lets you access and manage applications and data from different software systems all in one place. Here are three ways cloud integration can benefit your business:   Remote usage Working in the cloud increases employee mobility by allowing them to work anywhere via smart phones and other devices.   Always-on availability The connection is always ... Read more

4 Ways to protect your CRM data from hackers

  CRM systems enable businesses to build strong customer relationships, find new prospective customers and drive up revenues. CRM systems, though, also contain so much customer data and present themselves as a potential goldmine for hackers. If your CRM data is compromised, it can destroy the trust that your customers have in your company and potentially cause harm to your business. Here are four ways you can protect your CRM data from hackers:   Choose a trusted vendor All established CRM providers will have ... Read more

Telephone etiquette in 2019

  Phones are great for providing immediate support for simple and easy-to-fix issues. Answering phone calls requires strong communication skills when representing your brand in a frontline position. The objective is to always remain positive and friendly, especially in the face of negativity. Here are four essential tips to ensure that you're always being attentive and professional:   Promptly answer calls Be alert and at your phone at all times. It's recommended to answer within three rings in order to prepare for the call. ... Read more

How lost-sales analysis benefits your business

  Performing a lost-sales analysis is one of the best ways to identify where improvements to your sales strategy are needed. Sales people tend to celebrate first before trying to understand why they won so they can replicate their success.  There is much more to be learned from losing, yet most sales people do not take the time to gather accurate and meaningful information from prospects to learn from their losses.   Most small companies do not track lost sales and are consequently unaware ... Read more

What your business needs from a CRM solution

  Businesses operate in general on very different scales and thus have different needs when it comes to a customer relationship management (CRM) system. CRM software provides many advantages to sales teams and its main purpose is to help turn customer contacts into buyers. Collecting contacts and generating leads isn't the problem, it’s what is done with those leads that matters. The right CRM solution should help businesses keep track of their interactions with all of their customers, maintain strong relationships with existing customers and ultimately ... Read more
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