What your business needs from a CRM solution

  Businesses in general operate on very different scales and thus have different needs when it comes to a CRM system. CRM software provides many advantages to sales teams and its main purpose is to turn customer contacts into buyers. Collecting contacts and generating leads isn't the problem, it’s what is done with those leads that matter. The right CRM solution should help businesses keep track of interactions with all customers, maintain strong relationships with existing customers, and ultimately sell more products and services. Here are ... Read more

3 Ways to lower your marketing costs

  Effective marketing is one of the most important aspects of maintaining a successful business. However, the perceived lack of a sufficient marketing budget may limit certain essential processes and narrow the marketing horizons for a business. Entrepreneurs are always searching for the perfect balance between finding ways to lower marketing costs without sacrificing reach. Here are three ways to accomplish this: Inbound marketing Inbound marketing can be a very cost-effective approach to reaching new audiences, especially in the new digital-savvy era that ... Read more

3 Ways to get your prospect’s attention

  Buyers in today’s society are busier than ever before. For a sales rep to connect with a prospect, they must supersede all the other tasks and priorities and convince the buyer to put everything else down and listen to them. There is a critical difference between coming across as amateurish versus being sincerely curious. When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage. Here are three ways to grab ... Read more

Improve customer satisfaction in the manufacturing industry with Maximizer CRM

All business owners aim to deepen customer relationships with service that leaves them smiling. Maximizer CRM is the all-inclusive, easy-to-use platform that thinks beyond the product with CRM tailored specifically for manufacturers. Here are four features in Maximizer CRM that will benefit a manufacturing business’ processes:   Case Management Master your daily influx of support and service requests. Create and manage a case with instant notifications. Track trouble tickets ranked by urgency and severity — and prioritise rep workloads with queuing and routing ... Read more

Ethical leadership for your business

Ethical leadership is a leadership style that prioritises the dignity and rights of a company’s customers and employees. This helps develop trust, transparency, empathy and fairness between a company’s leaders and their constituents. Today, practicing ethical leadership is a requirement most companies need to meet in order to attract the best-fit customers and employees. Placing your ethics before profits is a concept that most companies claim they live by. However, most many companies can’t resist chomping down on ethics for a gain in ... Read more

4 Reasons why manufacturing companies need CRM

  The manufacturing industry has undergone some fairly dramatic transformations in recent years, evolving from a more basic customer-based demand models into more customer-centric operations. For this reason, the industry undeniably has its own set of requirements for a CRM solution. At the forefront is a sales organisation, but behind the scenes is an entirely other type of organisation consisting of precision manufacturing, raw materials, supply chain and inventory management, among other things. In these dynamic times, the role of Customer Relationship ... Read more

Employer branding 101

  An employer brand is your reputation as a place to work and your employees' perception of you as an employer. This method is what you would use to market your company to job seekers, increasing the likelihood of attracting top talent to your organisation. A consistent branding strategy needs to be implemented when it comes to sharing your company's values and culture. Here are three examples of efforts organisations may use to incorporate employer branding into your branding strategy:   Social media Create social media ... Read more

Buyer Personas for your organisation

  Creating detailed buyer personas is invaluable for your business. Personas provide a summary of the key factors that help you to understand your ideal customer’s needs. You can create a combined identity for each persona using research and analytics based on your current customer data, which depicts characteristics such as demographics, engagement and spending patterns. Here are six questions to ask when building the ideal buyer persona for your organisation:   Who are your customers?  (Gender, age and location)   What do they do?  (Title, ... Read more

Project management methodologies for your business

  A project management (PM) methodology is essentially a set of guiding principles and processes for managing a project. Your choice of methodology defines how you work and communicate. The methodology you choose will depend on your team, project type and project scope. The methodology you pick will have a profound and ongoing impact on how you and your team work. Here are five different methodologies to choose from:   Agile This PM methodology throws all rigid planning out the door, allowing teams to be ... Read more

Customer retention effective for business growth

  Customer retention is the ability of a company to retain customers and refers particularly to the ability of a company to retain its customers over a long period of time. Factors affecting customer retention may vary from how many new customers are acquired, how many existing customers cancel their subscription, how many customers do not return to make a purchase to how many customers close a contract. When companies dedicate time, resources and creativity to improve customer retention, not only does it make customers ... Read more
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