Maximizer CRM 2019 is here!

  The new Maximizer CRM software release for 2019 has been designed to empower users with eliminating tedious tasks and allowing them to focus on what matters most; their customers. This release brings advanced lead management, custom views and mobile CRM capabilities to its All-In-One CRM platform, enabling companies of all sizes to truly embrace customer success. This version of Maximizer has been developed to the growing need for predictable revenue growth by making everyday sales, marketing and service tasks as efficient and ... Read more

Cloud vs On-premise

  The debate over cloud vs on-premise software is still a hot topic. Comparing the two is a bit like the apples to oranges comparison cliché. However, there is in fact  no straight answer on which is more efficient. The answer depends on the system under consideration and the factors at play specific to your business. An on-premise solution is hosted on your own server or data centre. People used to get on-premise software from a CD or flash stick. On-premise software used to be ... Read more

3 Tips for acquiring new customers in modern times

  Consumers in today’s society want to interact with suppliers on their own terms, how and when they choose. There has been a shift in modern outbound sales techniques and the ‘hard sell’ like cold calling has taken a backseat. The main challenge for businesses today is to sell without selling. Modern consumers prefer to deal with suppliers who let them control the pace and direction of their buying journey. Here are three key points to bear in mind to avoid potential ... Read more

3 Ways to reduce employee absenteeism

  Employee absenteeism can negatively affect morale and productivity in the workplace. Your team cannot perform at its best with member missing. It's important to determine the root causes and attempt to lessen the gravity of your employees' absences. Here are three strategies you can implement to decrease employee absenteeism: Introduce a wellness program Wellness initiatives such as a gym membership can reduce the amount of unplanned absences in the workplace. By taking steps to create a workplace culture that prioritises health and ... Read more

How CRM systems can boost marketing campaigns

  There are still marketers out there who work with lists of customer and prospect information on spreadsheets and use Outlook for mass distribution of emails to them. These tools are really not sufficient when wanting to be really efficient in your marketing efforts. Here are three ways a CRM system can help your marketing efforts and give you more effective campaigns:   Segmentation Do you know how many customers you have in each district or how many prospects you have in your sales pipeline? Dividing your ... Read more

CRM in 2018

  The relationship between company and customer has changed somewhat drastically in recent years. With the radical shift towards subscription models, the world is leaning towards deeper customer connections and relationships. We are also now faced with more choice than ever before. The old approach to customer relationship management (CRM) for the most part generalised all customer journeys, but in doing so lost too much in the detail. The tools that were used to manage customer relationships have subsequently become more important than the actual creation of relationships. ... Read more

Do you know if you’re NOT all that good when it comes to selling?

By Suzanne Burgess   Being aware of what you’re not good at in the sales process is an excellent starting point for future self-development. For example, a few years ago I was battling with conducting a thorough needs analysis when in front of a prospective client. I always felt a little on the back foot in these situations. It was only when I recognised this shortcoming and set about researching some techniques, working on my approach and mentally preparing a comprehensive list of questions ... Read more

Tame your database

  Most businesses understand that company data is pivotal to their organisation, whether it’s the data gathered on customer profiles that your marketers use, customer service insights, product or HR performance information, or supplier data. In more recent times, modern businesses are bombarded with such data, collected from a greater range of customer touch-points than ever before. It is crucial to identify what proportion of data is useful. Here are four quick tips for filtering your data so that you can achieve the ... Read more

5 tips for selecting the perfect domain name

Choosing the perfect domain name is just as hard as choosing a company name. A lot of thought and consideration is required when taking this step. Your domain name is your identity on the web so you want to choose a name that not only suits your business, but is has to be easy to find and even easier to endorse. Here are five tips to consider when picking the perfect domain name for your business:   Easy to type Short, simple words ... Read more

3 Ways the Internet of Things influences marketing for your business

    The Internet of Things (IoT) is rapidly rising and constantly revolutionising the way we use technology, showing great promise of new possibilities and opportunities that will improve the way we live.  The way we are now able to share information through everyday ‘things’ or devices over a network is changing the way we connect with the world around us.   Gartner has indicated that almost 26 billion devices of all kinds will be connected through the IoT by 2020. IoT devices help to ... Read more
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