Boost engagement on your Facebook business page

  Your business website should be optimised by leveraging a Facebook business profile. Having an online presence is important when wanting potential customers to access your company’s products or services. Social media is not always the easiest approach when engaging with potential or existing customers. Developing a good relationship with your audience through Facebook can be improved with these three helpful tips:   Ask questions Questions are great for getting feedback from your target market, as well as promoting your business as one that ... Read more

4 Top trends for content marketing in 2019

  Content marketing has developed into a much more distinct and complex form of marketing with many techniques for extending its reach and appealing to new audiences. To maintain a solid marketing strategy with effective marketing techniques, here are four ways to optimise the technological advances in 2019:   Videos It has been proven that storytelling is the best way to capture people’s attention, imprint information into their memories and resonate on a relatable level with them. Creating engaging videos can entice your target market ... Read more

Cloud integration for your business

  With so many platforms from which to optimise your business, cloud integration allows you to combine multiple cloud-based systems into a single platform. By breaking down these software silos, cloud integration lets you access and manage applications and data from different software systems all in one place. Here are three ways cloud integration can benefit your business:   Remote usage Working in the cloud increases employee mobility by allowing them to work anywhere via smart phones and other devices.   Always-on availability The connection is always ... Read more

4 Ways to protect your CRM data from hackers

  CRM systems enable businesses to build strong customer relationships, find new prospective customers and drive up revenues. CRM systems, though, also contain so much customer data and present themselves as a potential goldmine for hackers. If your CRM data is compromised, it can destroy the trust that your customers have in your company and potentially cause harm to your business. Here are four ways you can protect your CRM data from hackers:   Choose a trusted vendor All established CRM providers will have ... Read more

Telephone etiquette in 2019

  Phones are great for providing immediate support for simple and easy-to-fix issues. Answering phone calls requires strong communication skills when representing your brand in a frontline position. The objective is to always remain positive and friendly, especially in the face of negativity. Here are four essential tips to ensure that you're always being attentive and professional:   Promptly answer calls Be alert and at your phone at all times. It's recommended to answer within three rings in order to prepare for the call. ... Read more

How lost-sales analysis benefits your business

  Performing a lost-sales analysis is one of the best ways to identify where improvements to your sales strategy are needed. Sales people tend to celebrate first before trying to understand why they won so they can replicate their success.  There is much more to be learned from losing, yet most sales people do not take the time to gather accurate and meaningful information from prospects to learn from their losses.   Most small companies do not track lost sales and are consequently unaware ... Read more

What your business needs from a CRM solution

  Businesses operate in general on very different scales and thus have different needs when it comes to a customer relationship management (CRM) system. CRM software provides many advantages to sales teams and its main purpose is to help turn customer contacts into buyers. Collecting contacts and generating leads isn't the problem, it’s what is done with those leads that matters. The right CRM solution should help businesses keep track of their interactions with all of their customers, maintain strong relationships with existing customers and ultimately ... Read more

3 Ways to lower your marketing costs

  Effective marketing is one of the most important aspects of maintaining a successful business. However, the perceived lack of a sufficient marketing budget may limit certain essential processes and narrow the marketing horizons for a business. Entrepreneurs are always searching for the perfect balance between finding ways to lower marketing costs without sacrificing reach. Here are three ways to accomplish this: Inbound marketing Inbound marketing can be a very cost-effective approach to reaching new audiences, especially in the new digital-savvy era that ... Read more

3 Ways to get your prospect’s attention

  Buyers in today’s society are busier than ever before. For a sales rep to connect with a prospect, they must supersede all the other tasks and priorities and convince the buyer to put everything else down and listen to them. There is a critical difference between coming across as amateurish versus being sincerely curious. When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage. Here are three ways to grab ... Read more

Improve customer satisfaction in the manufacturing industry with Maximizer CRM

All business owners aim to deepen customer relationships with service that leaves them smiling. Maximizer CRM is the all-inclusive, easy-to-use platform that thinks beyond the product with CRM tailored specifically for manufacturers. Here are four features in Maximizer CRM that will benefit a manufacturing business’ processes:   Case Management Master your daily influx of support and service requests. Create and manage a case with instant notifications. Track trouble tickets ranked by urgency and severity — and prioritise rep workloads with queuing and routing ... Read more
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