Improve customer satisfaction for the manufacturing industry with Maximizer CRM

All business owners aim to deepen customer relationships with service that leaves them smiling. Maximizer CRM is the all-inclusive, easy-to-use platform that thinks beyond the product with a CRM tailored specifically for manufacturers. Here are four features in Maximizer CRM that will benefit your manufacturing business processes:   Case Management Master your daily influx of support and service requests. Create and manage a case with instant notifications. Track trouble tickets ranked by urgency and severity — and prioritize rep workloads with queuing and ... Read more

Ethical leadership for your business

Ethical leadership is a leadership style that prioritises the dignity and rights of a company’s customers and employees. This helps develop trust, transparency, empathy and fairness between a company’s leaders and their constituents. Today, practicing ethical leadership is a requirement most companies need to meet in order to attract the best-fit customers and employees. Placing your ethics before profits is a concept that most companies claim they live by. However, most many companies can’t resist chomping down on ethics for a gain in ... Read more

4 Reasons why manufacturing companies need CRM

  The manufacturing industry has undergone some fairly dramatic transformations in recent years, evolving from a more basic customer-based demand models into more customer-centric operations. For this reason, the industry undeniably has its own set of requirements for a CRM solution. At the forefront is a sales organisation, but behind the scenes is an entirely other type of organisation consisting of precision manufacturing, raw materials, supply chain and inventory management, among other things. In these dynamic times, the role of Customer Relationship ... Read more

Employer branding 101

  An employer brand is your reputation as a place to work and your employees' perception of you as an employer. This method is what you would use to market your company to job seekers, increasing the likelihood of attracting top talent to your organisation. A consistent branding strategy needs to be implemented when it comes to sharing your company's values and culture. Here are three examples of efforts organisations may use to incorporate employer branding into your branding strategy:   Social media Create social media ... Read more

Buyer Personas for your organisation

  Creating detailed buyer personas is invaluable for your business. Personas provide a summary of the key factors that help you to understand your ideal customer’s needs. You can create a combined identity for each persona using research and analytics based on your current customer data, which depicts characteristics such as demographics, engagement and spending patterns. Here are six questions to ask when building the ideal buyer persona for your organisation:   Who are your customers?  (Gender, age and location)   What do they do?  (Title, ... Read more

Project management methodologies for your business

  A project management (PM) methodology is essentially a set of guiding principles and processes for managing a project. Your choice of methodology defines how you work and communicate. The methodology you choose will depend on your team, project type and project scope. The methodology you pick will have a profound and ongoing impact on how you and your team work. Here are five different methodologies to choose from:   Agile This PM methodology throws all rigid planning out the door, allowing teams to be ... Read more

Customer retention effective for business growth

  Customer retention is the ability of a company to retain customers and refers particularly to the ability of a company to retain its customers over a long period of time. Factors affecting customer retention may vary from how many new customers are acquired, how many existing customers cancel their subscription, how many customers do not return to make a purchase to how many customers close a contract. When companies dedicate time, resources and creativity to improve customer retention, not only does it make customers ... Read more

Customer Lifetime Value explained

  Customer Lifetime Value (CLV) represents a customer’s value to a company over a period of time. CLV is one of the most important metrics to measure at any growing company. Your customer acquisition costs may be equal to or more than you make from a first purchase, but are you still generating revenue from that customer in the future? Figuring out the lifetime value of a customer to your company will give you the answer.   You can tell if your company is succeeding ... Read more

Why Each Channel Matters

  Marketing combines a variety of methods for businesses to expose themselves to new audiences. There are many channels to consider when your customers have access to a variety of platforms online. The more channels your business partakes in, the easier it is for prospects to find your brand and do business with you. Having multi-channels also improves the overall customer experience because every individual has their own preferred method of making purchases. Here are six channels your business should consider using for ... Read more

How to develop a ‘champ’ mindset in the workplace

  There are many obstacles you may face in your career, but changing your mindset about work can help you overcome workplace battles and excel in your career. Employees can use performance psychology to perform better in their roles and cultivate an environment in which they’re able to reach their best professional persona. Shifting the focus from ‘problems’ to ‘solutions’ that employees directly contribute to, allows for individuals, teams and groups to reach their goals for achieving success. Here are four core elements ... Read more
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