5 Ways to prevent a data breach in your CRM system

  Modern CRM systems are crucial to the success of an organisation and the CRM data now typically holds every aspect of your business’ information. Sales data, customer data and corporate intelligence are all usually stored in such a database. A data breach to your CRM could be devastating to your organisation’s reputation and customer trust. If not properly protected, hackers can exploit this data in a number of ways, including: ID Theft/Medical ID Theft Fraud Corporate/competitive espionage Selling data to a third-party   Generally, ... Read more

Video Marketing for your business

Videos are being watched a great deal more than articles are being read online in recent times. Businesses that are able to utilise this method will be one step ahead from the rest. All of the developments around video marketing foresees a new age where digital videos will be more important for the success of business owners. Consumers’ general preference for video forced many companies to adjust their content strategies to include video content.   People watch video content more frequently than what ... Read more

Social media marketing tips for 2019

Business owners ideally need to recognise the difference between personal social media use and professional use of the platform. Social media platforms like Facebook appeal to large audiences – currently there are 2.4 billion Facebook users. It’s easy to manage the image you portray to one person, but the overall brand image exposed to more than one person per day can get a bit hectic. The dramatic difference between the two approaches catches many business owners off-guard. Here are 3 tips ... Read more

3 Effective solutions to the security risks around BYOD

Our increasingly digitised way of life has lead to cloud computing becoming the norm. With today’s workforce becoming more mobile, the need for employees to have remote access to their ‘work desktop’ is constantly on the rise and remote access to critical business applications that include privacy-related business data, put the company’s overall security at risk. Smart devices with access to company emails, services or data are ever more vulnerable to data breaches and smartphone malware attacks. Data is also often the ... Read more

3 Tips to properly manage your sales pipeline for your business

Sales pipeline management is the tracking and management of every sales opportunity through every stage to a successful close of a sale. Without proper management, you could be missing out on profitable opportunities. Over time, poor pipeline management can also cause inaccurate sales forecasting, which negatively affects critical planning information such as resource allocation and budgeting. Inaccurate and poorly managed sales pipelines can eventually lead to the demise of a business. Here are three tips to help you to effectively create and manage your sales ... Read more

How to optimise your email campaigns

Email marketing is unlikely to go anywhere in terms of advancements in 2019 and changes in the way marketing campaigns get delivered, or the new technologies that have revolutionised the way we do things, will always require adaptation. The modern consumers’ demand for relevant, personalised customer experiences and the evolution of technology makes it necessary for companies to be able to anticipate exactly what customers want. Here are four tips to implement in your business in order to fully optimise email ... Read more

4 Customer service tips to help improve client relations

Customer service is a challenging field to work in, needing just the right combination of communication skills and technical product knowledge to deliver a great experience. There is always something your support team can do to improve the processes involved in customer service and the following are four tips to help achieve this:   Focus on the needs of the customer Support consultants should be just as invested in a customer’s situation as the customer itself. Rather than looking for shortcuts or quick-fixes, support ... Read more

CRM dashboards for your business

Business dashboards are an effective tool that provides accurate insights into your sales and marketing performance. They are easy to access, simple to read and a great way to see how each department in the business is performing. Dashboards can track the data from various sources that is important to you and presents that information in an easy-to-understand view, allowing for you to properly manage your company data and easily convert it into metrics that are important to key team members.   Employees ... Read more

Boost engagement on your Facebook business page

Ideally, your business website should be optimised by leveraging a Facebook business profile. Having an online presence is important when wanting potential customers to access your company’s products or services. Social media is not always the easiest approach when engaging with potential or existing customers, however developing a good relationship with your audience through Facebook can be improved with these three helpful tips:   Ask questions Questions are great for getting feedback from your target market, as well as promoting your business as ... Read more

4 Top trends for content marketing in 2019

Content marketing has developed into a much more distinct and complex form of marketing with many techniques for extending its reach and appealing to new audiences. To maintain a solid marketing strategy with effective marketing techniques, here are four ways to optimise the technological advances in 2019:   Videos It has been proven that storytelling is the best way to capture people’s attention, imprint information into their memories and resonate on a relatable level with them. Creating engaging videos can entice your target market ... Read more
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