Why Each Channel Matters

  Marketing combines a variety of methods for businesses to expose themselves to new audiences. There are many channels to consider when your customers have access to a variety of platforms online. The more channels your business partakes in, the easier it is for prospects to find your brand and do business with you. Having multi-channels also improves the overall customer experience because every individual has their own preferred method of making purchases. Here are six channels your business should consider using for ... Read more

How to develop a ‘champ’ mindset in the workplaces

  There are many obstacles you may face in your career, but changing your mindset about work can help you overcome workplace battles and excel in your career. Employees can use performance psychology to perform better in their roles and cultivate an environment in which they’re able to reach their best professional persona. Shifting the focus from ‘problems’ to ‘solutions’ that employees directly contribute to, allows for individuals, teams and groups to reach their goals for achieving success. Here are four core elements ... Read more

5 Call features to enhance your sales team’s performance

    The nature of sales has evolved in recent times due to much technological advancement that salespeople and customers alike can benefit from.  Evidently in recent times, sales teams spend more time onsite contacting leads through calls, emails and social media, with only a few face-to-face encounters shared between them. While sales professionals often have their own approach towards closing deals, verbal calls still prove to be an effective way advancing through a sales pipeline. Here are five features to look for when choosing ... Read more

Customer Service on social networks

    Customer service centres have now elevated the term “customer service” by incorporating technology to provide quicker and more accurate support. Organisations have now use one main interface through which all service agents can respond to tickets conveyed over multiple channels. Recent help forums now integrate social channels into their customer support process, with features that are oriented towards proactively responding to customer enquiries. Here are four ways to optimise customer service when using social media: 1. Friendly and approachable: Customers today prefer ... Read more

5 Dos of Social Selling

  Social selling is all about leveraging your social network in order to find the right prospects, build trusted relationships and achieve your sales goals. In order to successfully sell on social networks, you’ll need to know exactly what customers want to see, how and when they want to see it, whilst maintaining a clear direction towards your own social media goals. Here are 5 ways to ensure that all objectives are met when selling on a social platform: 1. Clear and concise ... Read more

Multichannel vs Omnichannel marketing for your business

  Multichannel marketing is a way for businesses to open themselves up to new audiences, whether it’s through a blog, a website, on the phone, through email or in person. The more channels your business has, the easier it is for the prospect to find and do business with you. Having multichannels improves the customer experience because every individual has their own preferred method of making purchases. However, multichannel marketing does not do enough to guarantee that people are actually going to ... Read more

CRM in 2019

  The customer relationship management (CRM) industry has certainly evolved over the last couple of decades. For many years, companies used a variety of tools to attract and retain customers, often without any real strategy to manage these goals. And the need for driving sales has shifted focus onto real engagement and creating more lasting relationships with customers and prospects. With so many advancements in CRM being made every year, here is what you can expect to see more of in the ... Read more

3 Trends to look out for in the Next Mobile Economy

  People around the world access the internet from their mobile devices more than from their desktop. Mobile isn’t just the centre of consumer activity, but it is also increasingly where work is being done. It is now possible to ditch your laptop and do all your work on a single device. The Next Mobile Economy, an era defined by the increase in mobile use, will separate businesses into those that thrive by embracing an open system and those who suffer by ... Read more

Prepare Your Business For CRM Adoption

CRM systems help to improve customer service, maintaining accurate records, augmenting sales forecasts and taking your marketing to a new level. But, there is that uncertainty when predetermining the process that lies ahead. The success of any CRM project is dependent on user acceptance; here are four ways to prepare your business for CRM adoption. Announce it and ask questions You want your staff to be aware that your managers and senior personnel are completely on board with using new program. You can ... Read more

How to prepare against database corruption

  The quality of your customer data determines the success of any business. This explains why organisations go to great lengths to ensure proper disaster prevention and recovery. While many companies back up their CRM database daily, many organisations still don't know how to protect against database corruption. Ensuring your hardware is properly set up guarantees fewer of these interruptions, but even the best maintained hardware can't prevent all corruption. Database corruption happens all the time and it can do great damage without ... Read more
Next Page »