Is your choice of CRM system an IT decision? By Mark Annett. The simple answer is no, it’s a business system and the choice should come from the MD or
General To-Do’s when using Maximizer CRM The following is a short list of useful to-do’s when it comes to managing your Maximizer CRM database efficiently: Ensure that you have few
The benefits of using a CRM tool. By Shabana Reddy. The question shouldn’t be ‘Should I use a CRM tool’ but rather ‘What can a CRM tool do for me’.
Employee Training and Development: Reasons and Benefits. By Shabana Reddy. Training and development brings benefits to both the company and its employees. We live in an information age today, and
Why should I use Maximizer. By Sue Denton. Maximizer is a Customer Relationship Management tool that I’ve found to be very user-friendly (I learnt it in 2 weeks – enough
A Candid Interview with Mike Richardson Q1: What do you think are the most significant changes to sales and marketing in the past five years? A: In general, the main
Minding the Gap – 3 tips on how to Mind the Gap between Sales & Marketing. By Nelia Roberts. Have you ever been on the underground in the UK? Then
What is a lead? By Matt Ranger, Head of Sales EMEA. In one of my first incarnations as a sales person – indeed, probably the first incarnation – I was
The importance of a CRM leader in an organisation. By Mark Annett I cannot stress enough the importance of delegating this responsibility in your organisation. Strong, passionate leaders make for
Keeping your database clean. By Nelia Roberts. I chatted with a prospect today who was complaining that he keeps having to delete old information out of his database. Maximizer CRM
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