The Domino Foundation Engage Lifelong Donors Using Maximizer

3 Key Benefits Of A Centralized CRM:

Coordinating a growing volunteer team
Inspiring one time donors into lifelong supporters
Managing eight different initiatives all in one place

Company Snapshot

The Domino Foundation
Marketing Manager: Sihle Nxasana
Industry: Non-profit organisation
Location: Durban, South Africa

Have you ever met a stranger that changed your life?

Say last minute you are persuaded to attend a party, and after some initial small talk by the buffet, a stranger recommends a book. It inspires you to start a side hustle and eventually quit your 9-5. Your career path is never the same again.

That’s the domino effect – the phenomenon that one event causes a chain reaction of related events, one after another.

The domino effect can be positive and powerful. If you embrace it, you change people’s behaviors and attitudes for the better.

The Domino Foundation is putting this into practice and created their non-profit to empower vulnerable lives in South Africa – one positive action at a time.

Sihle Nxasana, their Marketing Manager shares how he and his team use Maximizer to engage with their donors and boost their fundraising efforts.

The first domino

The Domino Foundation is a non-profit organization in South Africa that focuses on empowering the lives of local communities. Through 8 different programs, they work as the first domino to help people move in a positive direction. From adoption for abandoned babies, fighting human trafficking to disaster relief, they empower people throughout the entire lifecycle.

Engaging With Donors With Automatic Outreach

Marketing, like for many other charities, is what drives their funding. They use it to attract new donors and engage with their current ones.

They have a database of over 6,000 donors, many South African companies, as the government provides incentives to donate. They use Maximizer to segment their donors and run targeted monthly marketing campaigns, including email, call-outs, and direct mailers. All of which focus on the success stories the funding has made possible. With everything tracked and logged, they can show donors exactly where their money is going.

Sihle saves so much time and stress by automating these campaigns. Instead, he can focus on new strategies to drive action. He shares, “I’m focusing on other tasks, knowing that it’s going to go out, knowing that it’s going to happen. It just makes life easier.”

The automated tasks and campaigns are vital for donor retention, as a lot of people may only be one-off donors. They use the insights from their interactions to create consistent and timely touch-points. Silhe keeps track of engagement, and all the little details to know the best time to contact them or whether they keep contacting them or not.

The Domino Foundation also uses Maximizer to coordinate internally as well, communicating with their volunteers. All the initiatives, people, and locations – they have visibility of it, all in one place.

Measuring Success With Dashboards

Their CEO, Shaun Tate is focused on helping people strategically – thinking ahead to anticipate potential. Sihle shares, “Our CEO loves Maximizer. He tried others for a time, but he preferred Maximizer. It looks a bit overwhelming at first, but it works so well.” It’s through local support and training from Nelia and the team at Camsoft Solutions they have built customized fields and dashboards.

In addition to their ongoing marketing reports, they create mid-year and yearly operational reports. Quickly and easily, they can visually see the impact of their donation runs. They measure success in the number of donations they received, how many beneficiaries they have, and most importantly, how many people they have helped. Sihle adds