5 Ways to prevent a data breach in your CRM system

  Modern CRM systems are crucial to the success of an organisation and the CRM data now typically holds every aspect of your business’ information. Sales data, customer data and corporate intelligence are all usually stored in such a database. A data breach to your CRM could be devastating to your organisation’s reputation and customer trust. If not properly protected, hackers can exploit this data in a number of ways, including: ID Theft/Medical ID Theft Fraud Corporate/competitive espionage Selling data to a third-party   Generally, ... Read more

3 Effective solutions to the security risks around BYOD

Our increasingly digitised way of life has lead to cloud computing becoming the norm. With today’s workforce becoming more mobile, the need for employees to have remote access to their ‘work desktop’ is constantly on the rise and remote access to critical business applications that include privacy-related business data, put the company’s overall security at risk. Smart devices with access to company emails, services or data are ever more vulnerable to data breaches and smartphone malware attacks. Data is also often the ... Read more

4 Ways to protect your CRM data from hackers

CRM systems enable businesses to build strong customer relationships, find new prospective customers and drive up revenues. CRM systems, though, also contain so much customer data and present themselves as a potential goldmine for hackers. If your CRM data is compromised, it can destroy the trust that your customers have in your company and potentially cause harm to your business. Here are four ways you can protect your CRM data from hackers:   Choose a trusted vendor All established CRM providers will have ... Read more

What your business needs from a CRM solution

Businesses operate in general on very different scales and thus have different needs when it comes to a customer relationship management (CRM) system. CRM software provides many advantages to sales teams and its main purpose is to help turn customer contacts into buyers. Collecting contacts and generating leads isn't the problem, it’s what is done with those leads that matters. The right CRM solution should help businesses keep track of their interactions with all of their customers, maintain strong relationships with existing customers and ultimately ... Read more

CRM in 2019

The customer relationship management (CRM) industry has certainly evolved over the last couple of decades. For many years, companies used a variety of tools to attract and retain customers, often without any real strategy to manage these goals. And the need for driving sales has shifted focus onto real engagement and creating more lasting relationships with customers and prospects. With so many advancements in CRM being made every year, here is what you can expect to see more of in the ... Read more

3 Trends to look out for in the Next Mobile Economy

People around the world access the internet from their mobile devices more than from their desktop. Mobile isn’t just the centre of consumer activity, but it is also increasingly where work is being done. It is now possible to ditch your laptop and do all your work on a single device. The Next Mobile Economy, an era defined by the increase in mobile use, will separate businesses into those that thrive by embracing an open system and those who suffer by ... Read more

Maximizer CRM 2019 is here!

  The new Maximizer CRM software release for 2019 has been designed to empower users with eliminating tedious tasks and allowing them to focus on what matters most; their customers. This release brings advanced lead management, custom views and mobile CRM capabilities to its All-In-One CRM platform, enabling companies of all sizes to truly embrace customer success. This version of Maximizer has been developed to the growing need for predictable revenue growth by making everyday sales, marketing and service tasks as efficient and ... Read more

Cloud vs On-premise

  The debate over cloud vs on-premise software is still a hot topic. Comparing the two is a bit like the apples to oranges comparison cliché. However, there is in fact  no straight answer on which is more efficient. The answer depends on the system under consideration and the factors at play specific to your business. An on-premise solution is hosted on your own server or data centre. People used to get on-premise software from a CD or flash stick. On-premise software used to be ... Read more

CRM in 2018

  The relationship between company and customer has changed somewhat drastically in recent years. With the radical shift towards subscription models, the world is leaning towards deeper customer connections and relationships. We are also now faced with more choice than ever before. The old approach to customer relationship management (CRM) for the most part generalised all customer journeys, but in doing so lost too much in the detail. The tools that were used to manage customer relationships have subsequently become more important than the actual creation of relationships. ... Read more

CRM for Managers

CRM for Managers By Nicole Whitehorn Maximizer CRM enhances your management skills while reducing time-consuming tasks which in turn will improve your company’s overall efficiency and effectiveness. With Maximizer CRM you can keep all of your documents, communications, tasks and appointments in one central database and focus on managing your customers. With CRM dashboards, managers can view real-time snapshots of company performance at any time. The dashboards allow you to see results at a glance, displayed in charts, gauges or thermometers and you can ... Read more
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