CRM in 2019

  The customer relationship management (CRM) industry has certainly evolved over the last couple of decades. For many years, companies used a variety of tools to attract and retain customers, often without any real strategy to manage these goals. And the need for driving sales has shifted focus onto real engagement and creating more lasting relationships with customers and prospects. With so many advancements in CRM being made every year, here is what you can expect to see more of in the ... Read more

3 Trends to look out for in the Next Mobile Economy

  People around the world access the internet from their mobile devices more than from their desktop. Mobile isn’t just the centre of consumer activity, but it is also increasingly where work is being done. It is now possible to ditch your laptop and do all your work on a single device. The Next Mobile Economy, an era defined by the increase in mobile use, will separate businesses into those that thrive by embracing an open system and those who suffer by ... Read more

Maximizer CRM 2019 is here!

  The new Maximizer CRM software release for 2019 has been designed to empower users with eliminating tedious tasks and allowing them to focus on what matters most; their customers. This release brings advanced lead management, custom views and mobile CRM capabilities to its All-In-One CRM platform, enabling companies of all sizes to truly embrace customer success. This version of Maximizer has been developed to the growing need for predictable revenue growth by making everyday sales, marketing and service tasks as efficient and ... Read more

Cloud vs On-premise

  The debate over cloud vs on-premise software is still a hot topic. Comparing the two is a bit like the apples to oranges comparison cliché. However, there is in fact  no straight answer on which is more efficient. The answer depends on the system under consideration and the factors at play specific to your business. An on-premise solution is hosted on your own server or data centre. People used to get on-premise software from a CD or flash stick. On-premise software used to be ... Read more

CRM in 2018

  The relationship between company and customer has changed somewhat drastically in recent years. With the radical shift towards subscription models, the world is leaning towards deeper customer connections and relationships. We are also now faced with more choice than ever before. The old approach to customer relationship management (CRM) for the most part generalised all customer journeys, but in doing so lost too much in the detail. The tools that were used to manage customer relationships have subsequently become more important than the actual creation of relationships. ... Read more

CRM for Managers

CRM for Managers By Nicole Whitehorn Maximizer CRM enhances your management skills while reducing time-consuming tasks which in turn will improve your company’s overall efficiency and effectiveness. With Maximizer CRM you can keep all of your documents, communications, tasks and appointments in one central database and focus on managing your customers. With CRM dashboards, managers can view real-time snapshots of company performance at any time. The dashboards allow you to see results at a glance, displayed in charts, gauges or thermometers and you can ... Read more

Selecting and Implementing Successful CRM

Selecting and Implementing Successful CRM. By Shabana Reddy. If not chosen or implemented well, a CRM system may feel more like an expensive mistake than a useful tool. A CRM system is a software tool that helps manage interactions with constituents. To be successful, a CRM system must track and report information about the people you engage with in a way that helps you further your goals. For this reason, an organization’s specific needs and workflows must be a critical factor when selecting and ... Read more

What is CRM?

What is CRM? By Mark Annett. CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability. If customer relationships are the heart of business success, then CRM is the valve that pumps a company's life blood. CRM can brings together information from all data sources within the organisation, as well as from outside if needed, to give one, holistic view of each customer in real time. This allows customer-facing employees, mainly in such areas as sales, marketing ... Read more

Cloud VS On Premise – how do I decide?

Cloud VS On Premise – how do I decide? By Nelia Roberts. Again last week I was face to face with a client asking – are we actually ready for cloud computing? My immediate response would have to been “of course we are”. Why would you ask such a question? Is it safe though?, they asked And who looks after it? What if another cable goes missing and we don’t have internet? What about speed issues? Well, of course it is a battle between environmental issues and user reactions ... Read more

Maximizer CRM Adoption

Maximizer CRM Adoption. By Mark Annett. In a recent independent study on CRM user systems adoption rates, Maximizer CRM came out on top. Interestingly, the main reason was the look and feel. Users felt that out of all the systems they were exposed to Maximizer was the most intuitive and the least intimidating of all 6 leading CRM systems tested. Maximizer`s Following Window technology flows seamlessly from one function to the other. Navigation using the icon bar is as natural as changing gears ... Read more
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