CRM in 2019

  The customer relationship management (CRM) industry has certainly evolved over the last couple of decades. For many years, companies used a variety of tools to attract and retain customers, often without any real strategy to manage these goals. And the need for driving sales has shifted focus onto real engagement and creating more lasting relationships with customers and prospects. With so many advancements in CRM being made every year, here is what you can expect to see more of in the ... Read more

3 Trends to look out for in the Next Mobile Economy

  People around the world access the internet from their mobile devices more than from their desktop. Mobile isn’t just the centre of consumer activity, but it is also increasingly where work is being done. It is now possible to ditch your laptop and do all your work on a single device. The Next Mobile Economy, an era defined by the increase in mobile use, will separate businesses into those that thrive by embracing an open system and those who suffer by ... Read more

How to prepare against database corruption

  The quality of your customer data determines the success of any business. This explains why organisations go to great lengths to ensure proper disaster prevention and recovery. While many companies back up their CRM database daily, many organisations still don't know how to protect against database corruption. Ensuring your hardware is properly set up guarantees fewer of these interruptions, but even the best maintained hardware can't prevent all corruption. Database corruption happens all the time and it can do great damage without ... Read more

Maximizer CRM 2019 is here!

  The new Maximizer CRM software release for 2019 has been designed to empower users with eliminating tedious tasks and allowing them to focus on what matters most; their customers. This release brings advanced lead management, custom views and mobile CRM capabilities to its All-In-One CRM platform, enabling companies of all sizes to truly embrace customer success. This version of Maximizer has been developed to the growing need for predictable revenue growth by making everyday sales, marketing and service tasks as efficient and ... Read more

Cloud vs On-premise

  The debate over cloud vs on-premise software is still a hot topic. Comparing the two is a bit like the apples to oranges comparison cliché. However, there is in fact  no straight answer on which is more efficient. The answer depends on the system under consideration and the factors at play specific to your business. An on-premise solution is hosted on your own server or data centre. People used to get on-premise software from a CD or flash stick. On-premise software used to be ... Read more

How CRM systems can boost marketing campaigns

  There are still marketers out there who work with lists of customer and prospect information on spreadsheets and use Outlook for mass distribution of emails to them. These tools are really not sufficient when wanting to be really efficient in your marketing efforts. Here are three ways a CRM system can help your marketing efforts and give you more effective campaigns:   Segmentation Do you know how many customers you have in each district or how many prospects you have in your sales pipeline? Dividing your ... Read more

CRM in 2018

  The relationship between company and customer has changed somewhat drastically in recent years. With the radical shift towards subscription models, the world is leaning towards deeper customer connections and relationships. We are also now faced with more choice than ever before. The old approach to customer relationship management (CRM) for the most part generalised all customer journeys, but in doing so lost too much in the detail. The tools that were used to manage customer relationships have subsequently become more important than the actual creation of relationships. ... Read more

Do you know if you’re NOT all that good when it comes to selling?

By Suzanne Burgess   Being aware of what you’re not good at in the sales process is an excellent starting point for future self-development. For example, a few years ago I was battling with conducting a thorough needs analysis when in front of a prospective client. I always felt a little on the back foot in these situations. It was only when I recognised this shortcoming and set about researching some techniques, working on my approach and mentally preparing a comprehensive list of questions ... Read more

Tame your database

  Most businesses understand that company data is pivotal to their organisation, whether it’s the data gathered on customer profiles that your marketers use, customer service insights, product or HR performance information, or supplier data. In more recent times, modern businesses are bombarded with such data, collected from a greater range of customer touch-points than ever before. It is crucial to identify what proportion of data is useful. Here are four quick tips for filtering your data so that you can achieve the ... Read more

Mobile CRM Checklist

  Mobile Customer Relationship Management (CRM) is designed for mobile devices such as smartphones and tablets and there are many benefits that come with using such a tool. Connecting through mobile CRM allows your sales team to access real-time customer data through a mobile CRM app or through a web-based browser with cloud CRM. For your sales team meeting prospects and customers out in the field, streamlined access to their critical sales information is no longer a luxury; it’s a necessity.   The right CRM app lets ... Read more
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