How CRM systems can boost marketing campaigns

  There are still marketers out there who work with lists of customer and prospect information on spreadsheets and use Outlook for mass distribution of emails to them. These tools are really not sufficient when wanting to be really efficient in your marketing efforts. Here are three ways a CRM system can help your marketing efforts and give you more effective campaigns:   Segmentation Do you know how many customers you have in each district or how many prospects you have in your sales pipeline? Dividing your ... Read more

CRM in 2018

  The relationship between company and customer has changed somewhat drastically in recent years. With the radical shift towards subscription models, the world is leaning towards deeper customer connections and relationships. We are also now faced with more choice than ever before. The old approach to customer relationship management (CRM) for the most part generalised all customer journeys, but in doing so lost too much in the detail. The tools that were used to manage customer relationships have subsequently become more important than the actual creation of relationships. ... Read more

Do you know if you’re NOT all that good when it comes to selling?

By Suzanne Burgess   Being aware of what you’re not good at in the sales process is an excellent starting point for future self-development. For example, a few years ago I was battling with conducting a thorough needs analysis when in front of a prospective client. I always felt a little on the back foot in these situations. It was only when I recognised this shortcoming and set about researching some techniques, working on my approach and mentally preparing a comprehensive list of questions ... Read more

Tame your database

  Most businesses understand that company data is pivotal to their organisation, whether it’s the data gathered on customer profiles that your marketers use, customer service insights, product or HR performance information, or supplier data. In more recent times, modern businesses are bombarded with such data, collected from a greater range of customer touch-points than ever before. It is crucial to identify what proportion of data is useful. Here are four quick tips for filtering your data so that you can achieve the ... Read more

Mobile CRM Checklist

  Mobile Customer Relationship Management (CRM) is designed for mobile devices such as smartphones and tablets and there are many benefits that come with using such a tool. Connecting through mobile CRM allows your sales team to access real-time customer data through a mobile CRM app or through a web-based browser with cloud CRM. For your sales team meeting prospects and customers out in the field, streamlined access to their critical sales information is no longer a luxury; it’s a necessity.   The right CRM app lets ... Read more

Maximizer CRM Solution

  Customer Relationship Management (CRM) software is a tool that empowers you and your team to have successful interactions and communication with customers, prospects, suppliers and business partners. This ultimately leads to increased sales revenues, marketing return on investment and business productivity.   Maximizer CRM operates at the heart of your business, using people, processes and technology to gain insight into customer and prospect behaviour, opening the door to improved customer service and new cross‐sell and upsell opportunities. It also helps streamline sales and marketing, ... Read more

Top 3 Cloud CRM Myths Uncovered

Companies wanting to increase their profit margins turn to cloud adoption as a strategic move by to reduce company costs, alleviating risk and to gain the ability of a computing process to be used or produced in a range of capabilities. While extremely valuable, cloud computing also represents one of the most misunderstood innovations in current IT and business strategies. People’s views on cloud infrastructure and services show myths about cloud safety, implementation and costs, despite sustained efforts to combat them. ... Read more

3 Steps to clean up your CRM data

Data quality is essential in any CRM system. Without high-quality data, it is difficult to understand or stay in contact with your customers in a professional and efficient manner. Refining the data you use in your CRM system will help in gathering key information about current and potential customers. This information is why the correct data in your database should be maintained. It directly influences how you market your brand’s products or services and inevitably encourages customer loyalty that can last ... Read more

Protect your CRM data from hackers

CRM systems have become one of the pivotal aspects of how a company implements its processes. They are more than just organisational tools. They also serve as an aid for maintaining good relationships with customers, as well as finding prospective clients, collectively generating revenue for a business.  Considering the fortress of information that the average CRM systems have become, it is potentially a perfect target for hackers to exploit. If the CRM data that your company hosts gets into the wrong hands, ... Read more

CRM for media and marketing

CRM for media and marketing By Nicole Whitehorn   Maximizer CRM software is perfect for any media, marketing or promotions company that wants to opt for a customer-centric CRM solution. Maximizer CRM allows you to effectively market to both customers and prospects alike, communicating relevant content throughout the customer lifecycle. There is built-in email marketing and campaign management, enabling you to set up, monitor and measure the ROI for your media. Maximizer CRM is more than just a contact manager and helps you to feed ... Read more
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