CRM in 2019

  The customer relationship management (CRM) industry has certainly evolved over the last couple of decades. For many years, companies used a variety of tools to attract and retain customers, often without any real strategy to manage these goals. And the need for driving sales has shifted focus onto real engagement and creating more lasting relationships with customers and prospects. With so many advancements in CRM being made every year, here is what you can expect to see more of in the ... Read more

3 Tips for acquiring new customers in modern times

  Consumers in today’s society want to interact with suppliers on their own terms, how and when they choose. There has been a shift in modern outbound sales techniques and the ‘hard sell’ like cold calling has taken a backseat. The main challenge for businesses today is to sell without selling. Modern consumers prefer to deal with suppliers who let them control the pace and direction of their buying journey. Here are three key points to bear in mind to avoid potential ... Read more

First-time buyer fears and what to do about it

  There are many reasons why prospects don't buy your particular brand, but just one is enough to kill a sale. If you can foresee these objections and prepare for them, you'll sell more. The behaviour that salespeople exhibit can also drive down their performance. There is a vast disconnect between how people sell and how humans make buying decisions. To make matters worse, the way most salespeople are taught to sell is grounded in selling, not buying. This does not look good ... Read more

5 Ways to optimise your customer testimonials

  We have all seen advertisements where companies claim that the products or services they offer are “the best” or considered to be “number 1” in their niche. This is not enough to convince prospective customers anymore. Testimonials, on the other hand, are great for allowing prospects to see first-hand experience of other customers who have invested in your brand. It serves as reassurance for prospects that are hesitant in their decision to buy your brand’s offerings. Here are five easy ways ... Read more

Call-to-action – Annoying or Inviting?

All online marketers yearn to accomplish the art of developing the perfect call-to-action (CTA). The intention is to aid website visitors with engaging with your organisation via your website. The best way to get the activity you want to see is simply to ask what you want from the prospect. Knowing the difference between a clear CTA and turning audiences off with an outright instruction is the difficult part.   Contrary to popular belief, audiences don’t necessarily want to feel compelled to act ... Read more

How do I close new customers and boost my up-sell and cross-sell opportunities?

How do I close new customers and boost my up-sell and cross-sell opportunities? By Mark Annett In the modern marketing and sales environment, sales are driven by information: content consumed by would-be buyers researching potential purchases and the intelligence gathered by marketing teams, which the sales department can then use to propose the best product or service. This information will fuel the inbound marketing process. Prospects absorb as much information as they can when going through the buying journey. Ideally, they will also reveal ... Read more

Bad or Insufficient Data Is Undermining Your Customer Loyalty Program

Bad or Insufficient Data Is Undermining Your Customer Loyalty Program By Kélyn Donough   As marketers, it is our job to make sure consumers know about our products, as well as helping them find solutions that will fit in with their lifestyle. It is simple to say but to do so can be very challenging. Consumers now have the opportunity to interact with an organisation across multiple channels. This is how consumers will compare prices of the products you offer and your service to ... Read more

Creating a great user experience on your mobile website

Creating a great user experience on your mobile website By Kélyn Donough Businesses need to keep in mind that having a website does not necessarily mean users with smart phones can navigate as easily as they can on the desktop. Large images, tiny links and buttons won’t work well with the mobile web. Large images will take long to load on mobiles and tiny links on touch screens can’t be clicked on with a thumb or finger. The last thing you want is ... Read more

The Ten Commandments of Customer Service

The Ten Commandments of Customer Service. By Shabana Reddy. Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is its customers. Without them, we would not and could not exist in business. When we satisfy our customers, they not only help us grow by continuing to do business with you, but recommend you to friends and associates. The practice of customer service should be as present on the show ... Read more