How to optimise your email campaigns

  Email marketing is unlikely to go anywhere in terms of advancements in 2019 and changes in the way marketing campaigns get delivered, or the new technologies that have revolutionised the way we do things, will always require adaptation. The modern consumers’ demand for relevant, personalised customer experiences and the evolution of technology makes it necessary for companies to be able to anticipate exactly what customers want. Here are four tips to implement in your business in order to fully optimise email ... Read more

4 Customer service tips to help improve client relations

  Customer service is a challenging field to work in, needing just the right combination of communication skills and technical product knowledge to deliver a great experience. There is always something your support team can do to improve the processes involved in customer service and the following are four tips to help achieve this:   Focus on the needs of the customer Support consultants should be just as invested in a customer’s situation as the customer itself. Rather than looking for shortcuts or quick-fixes, support ... Read more

4 Top trends for content marketing in 2019

  Content marketing has developed into a much more distinct and complex form of marketing with many techniques for extending its reach and appealing to new audiences. To maintain a solid marketing strategy with effective marketing techniques, here are four ways to optimise the technological advances in 2019:   Videos It has been proven that storytelling is the best way to capture people’s attention, imprint information into their memories and resonate on a relatable level with them. Creating engaging videos can entice your target market ... Read more

Cloud integration for your business

  With so many platforms from which to optimise your business, cloud integration allows you to combine multiple cloud-based systems into a single platform. By breaking down these software silos, cloud integration lets you access and manage applications and data from different software systems all in one place. Here are three ways cloud integration can benefit your business:   Remote usage Working in the cloud increases employee mobility by allowing them to work anywhere via smart phones and other devices.   Always-on availability The connection is always ... Read more

Telephone etiquette in 2019

  Phones are great for providing immediate support for simple and easy-to-fix issues. Answering phone calls requires strong communication skills when representing your brand in a frontline position. The objective is to always remain positive and friendly, especially in the face of negativity. Here are four essential tips to ensure that you're always being attentive and professional:   Promptly answer calls Be alert and at your phone at all times. It's recommended to answer within three rings in order to prepare for the call. ... Read more

3 Ways to get your prospect’s attention

  Buyers in today’s society are busier than ever before. For a sales rep to connect with a prospect, they must supersede all the other tasks and priorities and convince the buyer to put everything else down and listen to them. There is a critical difference between coming across as amateurish versus being sincerely curious. When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage. Here are three ways to grab ... Read more

Improve customer satisfaction in the manufacturing industry with Maximizer CRM

All business owners aim to deepen customer relationships with service that leaves them smiling. Maximizer CRM is the all-inclusive, easy-to-use platform that thinks beyond the product with CRM tailored specifically for manufacturers. Here are four features in Maximizer CRM that will benefit a manufacturing business’ processes:   Case Management Master your daily influx of support and service requests. Create and manage a case with instant notifications. Track trouble tickets ranked by urgency and severity — and prioritise rep workloads with queuing and routing ... Read more

Buyer Personas for your organisation

  Creating detailed buyer personas is invaluable for your business. Personas provide a summary of the key factors that help you to understand your ideal customer’s needs. You can create a combined identity for each persona using research and analytics based on your current customer data, which depicts characteristics such as demographics, engagement and spending patterns. Here are six questions to ask when building the ideal buyer persona for your organisation:   Who are your customers?  (Gender, age and location)   What do they do?  (Title, ... Read more

Customer retention effective for business growth

  Customer retention is the ability of a company to retain customers and refers particularly to the ability of a company to retain its customers over a long period of time. Factors affecting customer retention may vary from how many new customers are acquired, how many existing customers cancel their subscription, how many customers do not return to make a purchase to how many customers close a contract. When companies dedicate time, resources and creativity to improve customer retention, not only does it make customers ... Read more

Customer Lifetime Value explained

  Customer Lifetime Value (CLV) represents a customer’s value to a company over a period of time. CLV is one of the most important metrics to measure at any growing company. Your customer acquisition costs may be equal to or more than you make from a first purchase, but are you still generating revenue from that customer in the future? Figuring out the lifetime value of a customer to your company will give you the answer.   You can tell if your company is succeeding ... Read more
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