Buyer Personas for your organisation

  Creating detailed buyer personas is invaluable for your business. Personas provide a summary of the key factors that help you to understand your ideal customer’s needs. You can create a combined identity for each persona using research and analytics based on your current customer data, which depicts characteristics such as demographics, engagement and spending patterns. Here are six questions to ask when building the ideal buyer persona for your organisation:   Who are your customers?  (Gender, age and location)   What do they do?  (Title, ... Read more

Customer retention effective for business growth

  Customer retention is the ability of a company to retain customers and refers particularly to the ability of a company to retain its customers over a long period of time. Factors affecting customer retention may vary from how many new customers are acquired, how many existing customers cancel their subscription, how many customers do not return to make a purchase to how many customers close a contract. When companies dedicate time, resources and creativity to improve customer retention, not only does it make customers ... Read more

Customer Lifetime Value explained

  Customer Lifetime Value (CLV) represents a customer’s value to a company over a period of time. CLV is one of the most important metrics to measure at any growing company. Your customer acquisition costs may be equal to or more than you make from a first purchase, but are you still generating revenue from that customer in the future? Figuring out the lifetime value of a customer to your company will give you the answer.   You can tell if your company is succeeding ... Read more

Why Each Channel Matters

  Marketing combines a variety of methods for businesses to expose themselves to new audiences. There are many channels to consider when your customers have access to a variety of platforms online. The more channels your business partakes in, the easier it is for prospects to find your brand and do business with you. Having multi-channels also improves the overall customer experience because every individual has their own preferred method of making purchases. Here are six channels your business should consider using for ... Read more

Customer Service on social networks

    Customer service centres have now elevated the term “customer service” by incorporating technology to provide quicker and more accurate support. Organisations have now use one main interface through which all service agents can respond to tickets conveyed over multiple channels. Recent help forums now integrate social channels into their customer support process, with features that are oriented towards proactively responding to customer enquiries. Here are four ways to optimise customer service when using social media: 1. Friendly and approachable: Customers today prefer ... Read more

CRM in 2019

  The customer relationship management (CRM) industry has certainly evolved over the last couple of decades. For many years, companies used a variety of tools to attract and retain customers, often without any real strategy to manage these goals. And the need for driving sales has shifted focus onto real engagement and creating more lasting relationships with customers and prospects. With so many advancements in CRM being made every year, here is what you can expect to see more of in the ... Read more

3 Tips for acquiring new customers in modern times

  Consumers in today’s society want to interact with suppliers on their own terms, how and when they choose. There has been a shift in modern outbound sales techniques and the ‘hard sell’ like cold calling has taken a backseat. The main challenge for businesses today is to sell without selling. Modern consumers prefer to deal with suppliers who let them control the pace and direction of their buying journey. Here are three key points to bear in mind to avoid potential ... Read more

First-time buyer fears and what to do about it

  There are many reasons why prospects don't buy your particular brand, but just one is enough to kill a sale. If you can foresee these objections and prepare for them, you'll sell more. The behaviour that salespeople exhibit can also drive down their performance. There is a vast disconnect between how people sell and how humans make buying decisions. To make matters worse, the way most salespeople are taught to sell is grounded in selling, not buying. This does not look good ... Read more

5 Ways to optimise your customer testimonials

  We have all seen advertisements where companies claim that the products or services they offer are “the best” or considered to be “number 1” in their niche. This is not enough to convince prospective customers anymore. Testimonials, on the other hand, are great for allowing prospects to see first-hand experience of other customers who have invested in your brand. It serves as reassurance for prospects that are hesitant in their decision to buy your brand’s offerings. Here are five easy ways ... Read more

Call-to-action – Annoying or Inviting?

All online marketers yearn to accomplish the art of developing the perfect call-to-action (CTA). The intention is to aid website visitors with engaging with your organisation via your website. The best way to get the activity you want to see is simply to ask what you want from the prospect. Knowing the difference between a clear CTA and turning audiences off with an outright instruction is the difficult part.   Contrary to popular belief, audiences don’t necessarily want to feel compelled to act ... Read more
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