5 Ways to prevent a data breach in your CRM system

  Modern CRM systems are crucial to the success of an organisation and the CRM data now typically holds every aspect of your business’ information. Sales data, customer data and corporate intelligence are all usually stored in such a database. A data breach to your CRM could be devastating to your organisation’s reputation and customer trust. If not properly protected, hackers can exploit this data in a number of ways, including: ID Theft/Medical ID Theft Fraud Corporate/competitive espionage Selling data to a third-party   Generally, ... Read more

3 Effective solutions to the security risks around BYOD

Our increasingly digitised way of life has lead to cloud computing becoming the norm. With today’s workforce becoming more mobile, the need for employees to have remote access to their ‘work desktop’ is constantly on the rise and remote access to critical business applications that include privacy-related business data, put the company’s overall security at risk. Smart devices with access to company emails, services or data are ever more vulnerable to data breaches and smartphone malware attacks. Data is also often the ... Read more

4 Ways to protect your CRM data from hackers

CRM systems enable businesses to build strong customer relationships, find new prospective customers and drive up revenues. CRM systems, though, also contain so much customer data and present themselves as a potential goldmine for hackers. If your CRM data is compromised, it can destroy the trust that your customers have in your company and potentially cause harm to your business. Here are four ways you can protect your CRM data from hackers:   Choose a trusted vendor All established CRM providers will have ... Read more

4 Reasons why manufacturing companies need CRM

The manufacturing industry has undergone some fairly dramatic transformations in recent years, evolving from a more basic customer-based demand models into more customer-centric operations. For this reason, the industry undeniably has its own set of requirements for a CRM solution. At the forefront is a sales organisation, but behind the scenes is an entirely other type of organisation consisting of precision manufacturing, raw materials, supply chain and inventory management, among other things. In these dynamic times, the role of Customer Relationship ... Read more

CRM in 2019

The customer relationship management (CRM) industry has certainly evolved over the last couple of decades. For many years, companies used a variety of tools to attract and retain customers, often without any real strategy to manage these goals. And the need for driving sales has shifted focus onto real engagement and creating more lasting relationships with customers and prospects. With so many advancements in CRM being made every year, here is what you can expect to see more of in the ... Read more

3 Ways the Internet of Things influences marketing for your business

    The Internet of Things (IoT) is rapidly rising and constantly revolutionising the way we use technology, showing great promise of new possibilities and opportunities that will improve the way we live.  The way we are now able to share information through everyday ‘things’ or devices over a network is changing the way we connect with the world around us.   Gartner has indicated that almost 26 billion devices of all kinds will be connected through the IoT by 2020. IoT devices help to ... Read more

Protect your CRM data from hackers

CRM systems have become one of the pivotal aspects of how a company implements its processes. They are more than just organisational tools. They also serve as an aid for maintaining good relationships with customers, as well as finding prospective clients, collectively generating revenue for a business.  Considering the fortress of information that the average CRM systems have become, it is potentially a perfect target for hackers to exploit. If the CRM data that your company hosts gets into the wrong hands, ... Read more

6 Tips on how to keep macro-based malware away

6 Tips on how to keep macro-based malware away By Anthony Cowie In the past few months the data security company F-Secure has detected that attackers are distributing malware through Microsoft Office documents again, something that hasn’t been done on a major scale since the early 1990’s when they first appeared. These corrupted documents will typically ccontain malicious macros. The macros are basically scripts embedded in files that are used to automate tasks in Microsoft Word or Excel and are normally very useful, ... Read more

The difference between security and privacy

The difference between security and privacy By Anthony Cowie All businesses need to be very careful not to leak people’s private data. Not only will they lose customers and negatively impact their revenues but they will also be breaking the law. When it is found that a company has leaked people’s data, their reputation is immediately damaged, affecting their bottom line. We all know how challenging it is to gain trust from customers. Once this trust is lost, you’ll have to work 100 times ... Read more

Cyber security

Cyber security By Anthony Cowie The difference between a cyber-attack and the usual online attack is not the tool used but the target and the effect of the attack. A DDoS (Distributed Denial of Service) attack against a Minecraft server is harmful to its target but this does not mean it is a cyber-attack as such. A DDoS attack against a bank that crashes or, credit card processing systems and ATM network is known as a cyber-attack. Cyber-attacks are not about how harmful the ... Read more
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