How to optimise your email campaigns

  Email marketing is unlikely to go anywhere in terms of advancements in 2019 and changes in the way marketing campaigns get delivered, or the new technologies that have revolutionised the way we do things, will always require adaptation. The modern consumers’ demand for relevant, personalised customer experiences and the evolution of technology makes it necessary for companies to be able to anticipate exactly what customers want. Here are four tips to implement in your business in order to fully optimise email ... Read more

4 Top trends for content marketing in 2019

  Content marketing has developed into a much more distinct and complex form of marketing with many techniques for extending its reach and appealing to new audiences. To maintain a solid marketing strategy with effective marketing techniques, here are four ways to optimise the technological advances in 2019:   Videos It has been proven that storytelling is the best way to capture people’s attention, imprint information into their memories and resonate on a relatable level with them. Creating engaging videos can entice your target market ... Read more

How lost-sales analysis benefits your business

  Performing a lost-sales analysis is one of the best ways to identify where improvements to your sales strategy are needed. Sales people tend to celebrate first before trying to understand why they won so they can replicate their success.  There is much more to be learned from losing, yet most sales people do not take the time to gather accurate and meaningful information from prospects to learn from their losses.   Most small companies do not track lost sales and are consequently unaware ... Read more

3 Ways to lower your marketing costs

  Effective marketing is one of the most important aspects of maintaining a successful business. However, the perceived lack of a sufficient marketing budget may limit certain essential processes and narrow the marketing horizons for a business. Entrepreneurs are always searching for the perfect balance between finding ways to lower marketing costs without sacrificing reach. Here are three ways to accomplish this: Inbound marketing Inbound marketing can be a very cost-effective approach to reaching new audiences, especially in the new digital-savvy era that ... Read more

3 Ways to get your prospect’s attention

  Buyers in today’s society are busier than ever before. For a sales rep to connect with a prospect, they must supersede all the other tasks and priorities and convince the buyer to put everything else down and listen to them. There is a critical difference between coming across as amateurish versus being sincerely curious. When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage. Here are three ways to grab ... Read more

Ethical leadership for your business

Ethical leadership is a leadership style that prioritises the dignity and rights of a company’s customers and employees. This helps develop trust, transparency, empathy and fairness between a company’s leaders and their constituents. Today, practicing ethical leadership is a requirement most companies need to meet in order to attract the best-fit customers and employees. Placing your ethics before profits is a concept that most companies claim they live by. However, most many companies can’t resist chomping down on ethics for a gain in ... Read more

Employer branding 101

  An employer brand is your reputation as a place to work and your employees' perception of you as an employer. This method is what you would use to market your company to job seekers, increasing the likelihood of attracting top talent to your organisation. A consistent branding strategy needs to be implemented when it comes to sharing your company's values and culture. Here are three examples of efforts organisations may use to incorporate employer branding into your branding strategy:   Social media Create social media ... Read more

Customer retention effective for business growth

  Customer retention is the ability of a company to retain customers and refers particularly to the ability of a company to retain its customers over a long period of time. Factors affecting customer retention may vary from how many new customers are acquired, how many existing customers cancel their subscription, how many customers do not return to make a purchase to how many customers close a contract. When companies dedicate time, resources and creativity to improve customer retention, not only does it make customers ... Read more

Customer Lifetime Value explained

  Customer Lifetime Value (CLV) represents a customer’s value to a company over a period of time. CLV is one of the most important metrics to measure at any growing company. Your customer acquisition costs may be equal to or more than you make from a first purchase, but are you still generating revenue from that customer in the future? Figuring out the lifetime value of a customer to your company will give you the answer.   You can tell if your company is succeeding ... Read more

Why Each Channel Matters

  Marketing combines a variety of methods for businesses to expose themselves to new audiences. There are many channels to consider when your customers have access to a variety of platforms online. The more channels your business partakes in, the easier it is for prospects to find your brand and do business with you. Having multi-channels also improves the overall customer experience because every individual has their own preferred method of making purchases. Here are six channels your business should consider using for ... Read more
Next Page »