Multichannel vs Omnichannel marketing for your business

  Multichannel marketing is a way for businesses to open themselves up to new audiences, whether it’s through a blog, a website, on the phone, through email or in person. The more channels your business has, the easier it is for the prospect to find and do business with you. Having multichannels improves the customer experience because every individual has their own preferred method of making purchases. However, multichannel marketing does not do enough to guarantee that people are actually going to ... Read more

3 Ways to reduce employee absenteeism

  Employee absenteeism can negatively affect morale and productivity in the workplace. Your team cannot perform at its best with member missing. It's important to determine the root causes and attempt to lessen the gravity of your employees' absences. Here are three strategies you can implement to decrease employee absenteeism: Introduce a wellness program Wellness initiatives such as a gym membership can reduce the amount of unplanned absences in the workplace. By taking steps to create a workplace culture that prioritises health and ... Read more

How CRM systems can boost marketing campaigns

  There are still marketers out there who work with lists of customer and prospect information on spreadsheets and use Outlook for mass distribution of emails to them. These tools are really not sufficient when wanting to be really efficient in your marketing efforts. Here are three ways a CRM system can help your marketing efforts and give you more effective campaigns:   Segmentation Do you know how many customers you have in each district or how many prospects you have in your sales pipeline? Dividing your ... Read more

3 Ways the Internet of Things influences marketing for your business

    The Internet of Things (IoT) is rapidly rising and constantly revolutionising the way we use technology, showing great promise of new possibilities and opportunities that will improve the way we live.  The way we are now able to share information through everyday ‘things’ or devices over a network is changing the way we connect with the world around us.   Gartner has indicated that almost 26 billion devices of all kinds will be connected through the IoT by 2020. IoT devices help to ... Read more

Video Marketing for your business

  Videos are being watched a great deal more than articles are being read online in recent times. Businesses that are able to utilise this method will be one step ahead from the rest. All of the developments around video marketing foresees a new age where digital videos will be more important for the success of business owners. Consumers’ general preference for video forced many companies to adjust their content strategies to include video content.   People watch video content more frequently than what ... Read more

Is your marketing campaign reaching its expiration date?

  Many of us implement new campaigns with high hopes, only to see poor results right off the bat. It’s important to know that not all marketing efforts will guarantee positive results for your particular product or service. It's also important to be able to acknowledge defeat when a campaign just isn't working, and move on.   When launching a new marketing campaign, you should always be on the look-out for positive improvements that can contribute to your overall marketing goal. How do you ... Read more

Advantages of augmented reality marketing

  Marketing typically consists of a range of strategies that companies use to help them sell their products or services to customers. This process usually begins with identifying who their target market is and it is then followed by a collaborative campaign that includes the strategies that work for their specific niche. A marketing campaign often also looks at how companies aim to fulfil their customers’ needs and build long-term loyalty. Augmented reality is one of the newer and more current forms of ... Read more

How to maintain your Google ranking organically

  Keeping your brand’s website on the first page in Google is not as easy as everyone thinks. SEO (Search Engine Optimisation) is the name given to activity that attempts to improve search engine rankings. Keeping your website’s SEO in line with Google’s requirements will establish your brand as a “guru” and it will increase your visibility in search engine queries. Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your ... Read more

5 Ways to optimise your customer testimonials

  We have all seen advertisements where companies claim that the products or services they offer are “the best” or considered to be “number 1” in their niche. This is not enough to convince prospective customers anymore. Testimonials, on the other hand, are great for allowing prospects to see first-hand experience of other customers who have invested in your brand. It serves as reassurance for prospects that are hesitant in their decision to buy your brand’s offerings. Here are five easy ways ... Read more

Build your brand image

    “Marketing is about values.” – Steve Jobs   Your brand image should reflect how you want your business to be perceived and appeal to customers. The core component of your brand is what will set you apart from the rest. In a crowd, the message that your brand aims to express needs to resonate and be heard clearly by your target audience.   Marketing is the way we communicate this message to large audiences and being heard by the consumers who identify with this message. ... Read more
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