3 Ways to lower your marketing costs

  Effective marketing is one of the most important aspects of maintaining a successful business. However, the perceived lack of a sufficient marketing budget may limit certain essential processes and narrow the marketing horizons for a business. Entrepreneurs are always searching for the perfect balance between finding ways to lower marketing costs without sacrificing reach. Here are three ways to accomplish this: Inbound marketing Inbound marketing can be a very cost-effective approach to reaching new audiences, especially in the new digital-savvy era that ... Read more

3 Ways to get your prospect’s attention

  Buyers in today’s society are busier than ever before. For a sales rep to connect with a prospect, they must supersede all the other tasks and priorities and convince the buyer to put everything else down and listen to them. There is a critical difference between coming across as amateurish versus being sincerely curious. When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage. Here are three ways to grab ... Read more

Ethical leadership for your business

Ethical leadership is a leadership style that prioritises the dignity and rights of a company’s customers and employees. This helps develop trust, transparency, empathy and fairness between a company’s leaders and their constituents. Today, practicing ethical leadership is a requirement most companies need to meet in order to attract the best-fit customers and employees. Placing your ethics before profits is a concept that most companies claim they live by. However, most many companies can’t resist chomping down on ethics for a gain in ... Read more

Employer branding 101

  An employer brand is your reputation as a place to work and your employees' perception of you as an employer. This method is what you would use to market your company to job seekers, increasing the likelihood of attracting top talent to your organisation. A consistent branding strategy needs to be implemented when it comes to sharing your company's values and culture. Here are three examples of efforts organisations may use to incorporate employer branding into your branding strategy:   Social media Create social media ... Read more

Customer retention effective for business growth

  Customer retention is the ability of a company to retain customers and refers particularly to the ability of a company to retain its customers over a long period of time. Factors affecting customer retention may vary from how many new customers are acquired, how many existing customers cancel their subscription, how many customers do not return to make a purchase to how many customers close a contract. When companies dedicate time, resources and creativity to improve customer retention, not only does it make customers ... Read more

Customer Lifetime Value explained

  Customer Lifetime Value (CLV) represents a customer’s value to a company over a period of time. CLV is one of the most important metrics to measure at any growing company. Your customer acquisition costs may be equal to or more than you make from a first purchase, but are you still generating revenue from that customer in the future? Figuring out the lifetime value of a customer to your company will give you the answer.   You can tell if your company is succeeding ... Read more

Why Each Channel Matters

  Marketing combines a variety of methods for businesses to expose themselves to new audiences. There are many channels to consider when your customers have access to a variety of platforms online. The more channels your business partakes in, the easier it is for prospects to find your brand and do business with you. Having multi-channels also improves the overall customer experience because every individual has their own preferred method of making purchases. Here are six channels your business should consider using for ... Read more

How to develop a ‘champ’ mindset in the workplace

  There are many obstacles you may face in your career, but changing your mindset about work can help you overcome workplace battles and excel in your career. Employees can use performance psychology to perform better in their roles and cultivate an environment in which they’re able to reach their best professional persona. Shifting the focus from ‘problems’ to ‘solutions’ that employees directly contribute to, allows for individuals, teams and groups to reach their goals for achieving success. Here are four core elements ... Read more

5 Dos of Social Selling

  Social selling is all about leveraging your social network in order to find the right prospects, build trusted relationships and achieve your sales goals. In order to successfully sell on social networks, you’ll need to know exactly what customers want to see, how and when they want to see it, whilst maintaining a clear direction towards your own social media goals. Here are 5 ways to ensure that all objectives are met when selling on a social platform: 1. Clear and concise ... Read more

Multichannel vs Omnichannel marketing for your business

  Multichannel marketing is a way for businesses to open themselves up to new audiences, whether it’s through a blog, a website, on the phone, through email or in person. The more channels your business has, the easier it is for the prospect to find and do business with you. Having multichannels improves the customer experience because every individual has their own preferred method of making purchases. However, multichannel marketing does not do enough to guarantee that people are actually going to ... Read more
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