How a CRM system improves your marketing strategy

Both small and large organisations are competing for much the same market these days and the most innovative and proactive marketing campaigns can result in new business. A company’s survival and certainly its growth is usually very much dependent on smart marketing efforts (in addition to financial operations among other functions) within the organisational structure. Maximizer CRM helps companies to stay organised, engage with prospects, improve contact management and boost company productivity - all from one centralised system. Here are five ... Read more

Video Marketing for your business

Videos are being watched a great deal more than articles are being read online in recent times. Businesses that are able to utilise this method will be one step ahead from the rest. All of the developments around video marketing foresees a new age where digital videos will be more important for the success of business owners. Consumers’ general preference for video forced many companies to adjust their content strategies to include video content.   People watch video content more frequently than what ... Read more

3 Tips to properly manage your sales pipeline for your business

Sales pipeline management is the tracking and management of every sales opportunity through every stage to a successful close of a sale. Without proper management, you could be missing out on profitable opportunities. Over time, poor pipeline management can also cause inaccurate sales forecasting, which negatively affects critical planning information such as resource allocation and budgeting. Inaccurate and poorly managed sales pipelines can eventually lead to the demise of a business. Here are three tips to help you to effectively create and manage your sales ... Read more

How to optimise your email campaigns

Email marketing is unlikely to go anywhere in terms of advancements in 2019 and changes in the way marketing campaigns get delivered, or the new technologies that have revolutionised the way we do things, will always require adaptation. The modern consumers’ demand for relevant, personalised customer experiences and the evolution of technology makes it necessary for companies to be able to anticipate exactly what customers want. Here are four tips to implement in your business in order to fully optimise email ... Read more

4 Top trends for content marketing in 2019

Content marketing has developed into a much more distinct and complex form of marketing with many techniques for extending its reach and appealing to new audiences. To maintain a solid marketing strategy with effective marketing techniques, here are four ways to optimise the technological advances in 2019:   Videos It has been proven that storytelling is the best way to capture people’s attention, imprint information into their memories and resonate on a relatable level with them. Creating engaging videos can entice your target market ... Read more

How lost-sales analysis benefits your business

Performing a lost-sales analysis is one of the best ways to identify where improvements to your sales strategy are needed. Sales people tend to celebrate first before trying to understand why they won so they can replicate their success.  There is much more to be learned from losing, yet most sales people do not take the time to gather accurate and meaningful information from prospects to learn from their losses.   Most small companies do not track lost sales and are consequently unaware ... Read more

3 Ways to lower your marketing costs

Effective marketing is one of the most important aspects of maintaining a successful business. However, the perceived lack of a sufficient marketing budget may limit certain essential processes and narrow the marketing horizons for a business. Entrepreneurs are always searching for the perfect balance between finding ways to lower marketing costs without sacrificing reach. Here are three ways to accomplish this: Inbound marketing Inbound marketing can be a very cost-effective approach to reaching new audiences, especially in the new digital-savvy era that ... Read more

3 Ways to get your prospect’s attention

Buyers in today’s society are busier than ever before. For a sales rep to connect with a prospect, they must supersede all the other tasks and priorities and convince the buyer to put everything else down and listen to them. There is a critical difference between coming across as amateurish versus being sincerely curious. When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage. Here are three ways to grab ... Read more

Ethical leadership for your business

Ethical leadership is a leadership style that prioritises the dignity and rights of a company’s customers and employees. This helps develop trust, transparency, empathy and fairness between a company’s leaders and their constituents. Today, practicing ethical leadership is a requirement most companies need to meet in order to attract the best-fit customers and employees. Placing your ethics before profits is a concept that most companies claim they live by. However, most many companies can’t resist chomping down on ethics for a gain in ... Read more

Employer branding 101

An employer brand is your reputation as a place to work and your employees' perception of you as an employer. This method is what you would use to market your company to job seekers, increasing the likelihood of attracting top talent to your organisation. A consistent branding strategy needs to be implemented when it comes to sharing your company's values and culture. Here are three examples of efforts organisations may use to incorporate employer branding into your branding strategy:   Social media Create social media ... Read more
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