5 tips for selecting the perfect domain name

Choosing the perfect domain name is just as hard as choosing a company name. A lot of thought and consideration is required when taking this step. Your domain name is your identity on the web so you want to choose a name that not only suits your business, but is has to be easy to find and even easier to endorse. Here are five tips to consider when picking the perfect domain name for your business:   Easy to type Short, simple words ... Read more

3 Ways the Internet of Things influences marketing for your business

    The Internet of Things (IoT) is rapidly rising and constantly revolutionising the way we use technology, showing great promise of new possibilities and opportunities that will improve the way we live.  The way we are now able to share information through everyday ‘things’ or devices over a network is changing the way we connect with the world around us.   Gartner has indicated that almost 26 billion devices of all kinds will be connected through the IoT by 2020. IoT devices help to ... Read more

Video Marketing for your business

  Videos are being watched a great deal more than articles are being read online in recent times. Businesses that are able to utilise this method will be one step ahead from the rest. All of the developments around video marketing foresees a new age where digital videos will be more important for the success of business owners. Consumers’ general preference for video forced many companies to adjust their content strategies to include video content.   People watch video content more frequently than what ... Read more

Is your marketing campaign reaching its expiration date?

  Many of us implement new campaigns with high hopes, only to see poor results right off the bat. It’s important to know that not all marketing efforts will guarantee positive results for your particular product or service. It's also important to be able to acknowledge defeat when a campaign just isn't working, and move on.   When launching a new marketing campaign, you should always be on the look-out for positive improvements that can contribute to your overall marketing goal. How do you ... Read more

First-time buyer fears and what to do about it

  There are many reasons why prospects don't buy your particular brand, but just one is enough to kill a sale. If you can foresee these objections and prepare for them, you'll sell more. The behaviour that salespeople exhibit can also drive down their performance. There is a vast disconnect between how people sell and how humans make buying decisions. To make matters worse, the way most salespeople are taught to sell is grounded in selling, not buying. This does not look good ... Read more

Mobile CRM Checklist

  Mobile Customer Relationship Management (CRM) is designed for mobile devices such as smartphones and tablets and there are many benefits that come with using such a tool. Connecting through mobile CRM allows your sales team to access real-time customer data through a mobile CRM app or through a web-based browser with cloud CRM. For your sales team meeting prospects and customers out in the field, streamlined access to their critical sales information is no longer a luxury; it’s a necessity.   The right CRM app lets ... Read more

Advantages of augmented reality marketing

  Marketing typically consists of a range of strategies that companies use to help them sell their products or services to customers. This process usually begins with identifying who their target market is and it is then followed by a collaborative campaign that includes the strategies that work for their specific niche. A marketing campaign often also looks at how companies aim to fulfil their customers’ needs and build long-term loyalty. Augmented reality is one of the newer and more current forms of ... Read more

5 Ways to optimise your customer testimonials

  We have all seen advertisements where companies claim that the products or services they offer are “the best” or considered to be “number 1” in their niche. This is not enough to convince prospective customers anymore. Testimonials, on the other hand, are great for allowing prospects to see first-hand experience of other customers who have invested in your brand. It serves as reassurance for prospects that are hesitant in their decision to buy your brand’s offerings. Here are five easy ways ... Read more

Build your brand image

    “Marketing is about values.” – Steve Jobs   Your brand image should reflect how you want your business to be perceived and appeal to customers. The core component of your brand is what will set you apart from the rest. In a crowd, the message that your brand aims to express needs to resonate and be heard clearly by your target audience.   Marketing is the way we communicate this message to large audiences and being heard by the consumers who identify with this message. ... Read more

4 Tips for effectively re-launching your website

  There comes a time when a business needs to revamp and re-launch their website. Keeping up with all the advances that influence your business contributes positively to your overall brand image. An outdated website sends the wrong impression to prospects when visiting your website. No consumer would spend money on a brand that is not current. Re-launching your website might seem overwhelming. Fortunately, here are some helpful tips to follow that will make your re-launch go smoothly:   Create a standard Before launching ... Read more
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