Using inbound marketing to change the way you do marketing By Kelyn Donough The way consumers relate to brands in this digital age, is very different to a few years
Ruthlessness required and applied! By Mark Annett The relatively new MD of a company at one of our customers where we did a CRM software implementation commented on how well
Training as part of the CRM Implementation process. By Shabana Reddy Don’t leave training until the end – training is often considered the last component of an implementation. Training receives
Selecting and Implementing Successful CRM. By Shabana Reddy. If not chosen or implemented well, a CRM system may feel more like an expensive mistake than a useful tool. A CRM
CRM and the Social Media platform. By Shabana Reddy Relationship management is entering a 21st-century renaissance. Business is recognizing the value of the human connection. In our business lives, just
What is CRM? By Mark Annett. CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability. If customer relationships are the heart of
Respect leads to good CRM! By Mark Annett. In my youth, which wasn’t too long ago, as a sales intern in a financial services company I vividly remember a training
Cloud VS On Premise – how do I decide? By Nelia Roberts. Again last week I was face to face with a client asking – are we actually ready for
The Ten Commandments of Customer Service. By Shabana Reddy. Customer service is an integral part of our job and should not be seen as an extension of it. A company’s
Maximizer CRM Adoption. By Mark Annett. In a recent independent study on CRM user systems adoption rates, Maximizer CRM came out on top. Interestingly, the main reason was the look
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