Why is CRM important? By Nelia Roberts. I’ve seen many clients over the past 10 years of being in the CRM business and very often it seems that when you
Is your choice of CRM system an IT decision? By Mark Annett. The simple answer is no, it’s a business system and the choice should come from the MD or
General To-Do’s when using Maximizer CRM The following is a short list of useful to-do’s when it comes to managing your Maximizer CRM database efficiently: Ensure that you have few
The benefits of using a CRM tool. By Shabana Reddy. The question shouldn’t be ‘Should I use a CRM tool’ but rather ‘What can a CRM tool do for me’.
Employee Training and Development: Reasons and Benefits. By Shabana Reddy. Training and development brings benefits to both the company and its employees. We live in an information age today, and
Why should I use Maximizer. By Sue Denton. Maximizer is a Customer Relationship Management tool that I’ve found to be very user-friendly (I learnt it in 2 weeks – enough
A Candid Interview with Mike Richardson Q1: What do you think are the most significant changes to sales and marketing in the past five years? A: In general, the main
Minding the Gap – 3 tips on how to Mind the Gap between Sales & Marketing. By Nelia Roberts. Have you ever been on the underground in the UK? Then
What is a lead? By Matt Ranger, Head of Sales EMEA. In one of my first incarnations as a sales person – indeed, probably the first incarnation – I was
The importance of a CRM leader in an organisation. By Mark Annett I cannot stress enough the importance of delegating this responsibility in your organisation. Strong, passionate leaders make for
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