The relationship between company and customer has changed somewhat drastically in recent years. With the radical shift towards subscription models, the world is leaning towards deeper customer connections and relationships.
We are also now faced with more choice than ever before. The old approach to customer relationship management (CRM) for the most part generalised all customer journeys, but in doing so lost too much in the detail. The tools that were used to manage customer relationships have subsequently become more important than the actual creation of relationships. ...
By Kélyn Donough
In February this year Google announced that they were planning to release a new algorithm designed to reward mobile-friendly web pages which they did do on 21 April 2015. The new mobile-friendly ranking algorithm now gives websites a boost in Google’s mobile search results if they have the necessary mobile criteria deemed important by Google.
The change took about a week to complete with many people calling the date of the update by a variety of names, such as Mobilepocalyse ...
How to send an SMS on the new web SMS component
By Julie Rodney
1. Login to Maximizer Web Access
2. Click on Addressbook
3. Search Your contacts that you want to send SMSs too (as below)
4. Click on Actions on the top menu and select bulk SMS
5. The Bulk SMS screen will open as below
6. On the Merge fields, select the ones you want to display in your message
7. In the SMS Message block, type you message
8. Click on preview messages to see the ...
CRM for Managers
By Nicole Whitehorn
Maximizer CRM enhances your management skills while reducing time-consuming tasks which in turn will improve your company’s overall efficiency and effectiveness. With Maximizer CRM you can keep all of your documents, communications, tasks and appointments in one central database and focus on managing your customers.
With CRM dashboards, managers can view real-time snapshots of company performance at any time. The dashboards allow you to see results at a glance, displayed in charts, gauges or thermometers and you can ...
The mobile web and your business
By Kélyn Donough
There is no doubt that the mobile web has grown at a substantial rate. It is estimated that there are 6 billion mobile phones around the world, of which 75% are in developing countries. This has led to an increase in web searches on mobile and has changed the way organisations do marketing. With the use of smart phones, consumers are able to access information on the web whenever and where ever they are.
New, improved mobile security for businesses
By Anthony Cowie
Mobility is here to stay and is the new way of life. As the number of mobile devices increases, so does mobile malware. 2014 saw a huge 75% increase in mobile malware and Android is known to be the primary target for cybercrime. Current statistics show that 15 million mobile devices are infected with malware, the majority of these having the Android operating system.
The main reason for the increase of attacks on mobile platforms ...
E-mail viewing on mobile devices
By Kélyn Donough
E-mail viewing on mobile devices are a big element to consider. Reports have shown that half of e-mails being opened these days are opened using mobile devices, the problem is that marketers are not modifying e-mails for mobile use. This then misses a huge opportunity to lure in more customers. Image size needs to be reduced, as well as call to action buttons or links that can be clicked on with a finger or thumb ...
Creating a great user experience on your mobile website
By Kélyn Donough
Businesses need to keep in mind that having a website does not necessarily mean users with smart phones can navigate as easily as they can on the desktop. Large images, tiny links and buttons won’t work well with the mobile web. Large images will take long to load on mobiles and tiny links on touch screens can’t be clicked on with a thumb or finger. The last thing you want is ...
Selecting and Implementing Successful CRM.
By Shabana Reddy.
If not chosen or implemented well, a CRM system may feel more like an expensive mistake than a useful tool.
A CRM system is a software tool that helps manage interactions with constituents. To be successful, a CRM system must track and report information about the people you engage with in a way that helps you further your goals. For this reason, an organization’s specific needs and workflows must be a critical factor when selecting and ...
What is CRM?
By Mark Annett.
CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability. If customer relationships are the heart of business success, then CRM is the valve that pumps a company's life blood.
CRM can brings together information from all data sources within the organisation, as well as from outside if needed, to give one, holistic view of each customer in real time. This allows customer-facing employees, mainly in such areas as sales, marketing ...