How Clear is the Communication at Your Company?


For good or ill, your conversation is your advertisement. Every time you open your mouth, you let people look into your mind. Do they see it well-clothed, neat and business-like?” – Bruce Barton

Does management effectively communicate changes and instructions to every member of the team or is there a problem? Is there an effective feedback mechanism between salespeople “at the coalface’ with clients and the rest of the company? Clearly articulating ideas and instructions are essential attributes of a salesperson. The person who gets things done is an effective communicator.

At your next sales meeting, discuss your team’s ability to communicate effectively with the rest of the company. How are tasks shared? Do you use your CRM system to track correspondence?  Do you speak with one voice or are you continually contradicting each other?


by Suzanne Burgess

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