Fierce global competition, technological change and increasingly disloyal customers present manufacturers with an intimidating set of challenges.

That’s why we’ve created our playbook “CRM in Lean Manufacturing” as a manufacturer’s survival guide for the 21st century. We reveal how CRM drives businesses toward greater customer satisfaction, improved productivity and cross-departmental operational excellence.

In chapter one we cover:

• The digitization of the industry (or Industry 4.0)
• The impact of cheap foreign imports vs. just in time delivery
• Shifts in treating business customers like individual consumers
• Roadblocks to digital reform