CRM in Lean Manufacturing – The Playbook Chapter 1
Fierce global competition, technological change and increasingly disloyal customers present manufacturers with an intimidating set of challenges.
That’s why we’ve created our playbook “CRM in Lean Manufacturing” as a manufacturer’s survival guide for the 21st century. We reveal how CRM drives businesses toward greater customer satisfaction, improved productivity and cross-departmental operational excellence.
In chapter one we cover:
- The digitization of the industry (or Industry 4.0)
- The impact of cheap foreign imports vs. just in time delivery
- Shifts in treating business customers like individual consumers
- Roadblocks to digital reform