Welcome to our September newsletter

Data Assets – Building Business Value with CRM

In this article we examine how an organisation’s data in this modern information-driven world is progressively being recognised by CEOs as both a critical business investment, and asset.

We also explore how Customer Relationship Management (CRM) solutions can help organisations in not only managing their data, but also adding value to this critical business asset.

State of Play
Businesses cannot function without data and information. Some businesses such as Google, Amazon and Facebook are built on the abilities to extract value from their captured ‘big data’ and are leading the way in corporate business success. And yet many are still struggling to become data-driven, extracting any real value from their data or viewing their data as a critical business asset.

The NewVantage Partners’ 2019 Big Data and AI Executive Survey, published in January 2019, reported that very large corporations are still grappling with data as a business asset, with the following statistics about what such organisations are yet to do: 69% create a data-driven organisation, 53% treat data as a business asset, and 52% compete on data and analytics.

Read more…

What is Spyware?

Spyware is a type of malware that steals data from your device. It can log what you type, take screenshots, and even use your device camera. Read on below to learn more about what spyware is and how to protect yourself against it.

What does Spyware do?
Spyware infects your device and spies on what you do. It then passes the information on to its masters. While many programs collect information about you, spyware does so without your consent and knowledge, and typically for malicious reasons.

Some of the most common types of data spyware thefts are:
Credit card information
Passwords and usernames
Banking credentials
Information on what you do online

Read more…

Hub Exhibitions Case Study

Hub Exhibitions was set up in 2018 by Rob Sherwood to address a massive gap in the market and run on-topic events. Christie Day, Rob’s former colleague, became Group Event Director and set the scene with the following comment:

“As well as building our team, securing the right business solutions to support our business activities was of paramount importance. In any events’ business, your most critical asset is your address book of suppliers, exhibitors, prospects and delegates. Without this, you can’t run any events. Securing the most effective solution for managing this information, therefore, was a critical decision in setting up the business.”

Charity Holden, Group Sales Manager also added: “In the infancy of our company, without Maximizer we wouldn’t have been able to grow the database as quickly as we have done. There is no way you can run an events company without a tool such as CRM – so I can’t imagine life either before or without it quite frankly.”

Wouldn’t you want to Know your Real Revenue Potential?

Imagine how this would help the sales rep who struggles to make his or her target, or the sales manager who has missed making their target for 5 Quarters in a row?

Knowing what to start or stop doing so that it improves your performance in your role at your organisation is important to determine right now!

To find out where your sales gap is, and how to identify your real revenue potential, read the full article.

Closing the Gaps, Optimising Performance