“Self-confidence is the Memory of Success”


By Suzanne Burgess


The most confident sales-people are those who give themselves credit for their accomplishments – including all those “little victories” throughout the day.

Get that loud committee in your head to start acknowledging all of your wins and positive sales accomplishments. Boost yourself daily. Pat yourself on the back for each forward advance you’ve made towards your sales target for the day, the week and the month.

Self confidence is a baseline requirement for a successful salesperson.

Confident salespeople look for new business. Confident salespeople ask for the order. Confident salespeople don’t take rejection personally. Confident salespeople close.

If you suffer from a lack of self-confidence, do something about it immediately. Read articles, invest in books, CDs, DVDs, online courses, coaching or even psychological counselling if it’s a major issue for you  – you’ll see a massive return on your investment in terms of your sales career.

Self-confidence is one issue, general confidence in selling skills is another.

Today, discuss with your team how confident they feel at each stage of your sales process i.e. do they all feel confident when conducting a needs analysis for a client? Do they all feel confident that they know all the technical aspects of your product or service?

More often than not, if a salesperson lacks confidence at perhaps just one stage of your sales process, it will come back to haunt them. Use this discussion time to overcome any difficulties in this area.

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