Content marketing has developed into a much more distinct and complex form of marketing with many techniques for extending its reach and appealing to new audiences. To maintain a solid marketing strategy with effective marketing techniques, here are four ways to optimise the technological advances in 2019:
It has been proven that storytelling is the best way to capture people’s attention, imprint information into their memories and resonate on a relatable level with them. Creating engaging videos can entice your target market to sign up to your offerings and share your content with prospective customers.
- Email Subscriptions
The best way to keep up with your favourite online platforms is through email updates. Growing a strong email list speaks volumes about the quality of your content and how your readers receive them. Sharing exclusive content, resources and real-time updates about your brand’s offerings will ensure your customers remain loyal and excited about your business.
- Re-purpose old content
A large amount of a company’s recurring organic website traffic comes from posts published prior to the date of the monthly report. Refreshing and updating archived pieces of content is a great way to repurpose topics that may still be relevant today.
- Social Media
Over 30% of time spent online is dedicated to social media. Marketers should optimise this opportunity by driving traffic to their social media profiles. Relevant and interesting content will surely gain a lot of attention from this vast social audience.
Every company has a different set of customers, so there’s no general rulebook on how to market to a variety of audiences. Once you know what your set of customers are looking for, it makes it easier to tweak these trends to suit your business.